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TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks by [Karia, Akash]
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TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks Kindle Edition

5.0 out of 5 stars 2 customer reviews

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Length: 72 pages Word Wise: Enabled

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Product Description

Product Description

"Every speaker can put these ideas into practice immediately -- and they should!"
~ Dr. Richard C. Harris, Certified World Class Speaking Coach

"An insightful read"
~Dennis Waller, Top 500 Reviewer

"Superb communication advice"
~ Larry Nocella


What is the secret to delivering a great TED talk?

What is the magic ingredient that makes a TED talk captivating?

And more importantly, how can you use those secrets to make your presentations more powerful, dynamic and engaging?

To try to answer these questions, I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message and delivery.

Here’s what I discovered. After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories.


Essentially, the best speakers on the TED stage were the ones who had mastered the art of storytelling. They had mastered how to craft and present their stories in a way that allowed them to share their message with the world without seeming like they were lecturing their audience.


In this short but powerful guide, you’re going to learn how to use stories to make your presentations engaging and entertaining. Using case studies drawn from TED talks by Sir Ken Robinson, Dr. Jill Bolte Taylor, Susan Cain, Leslie Morgan Steiner, Mike Rowe and Malcolm Gladwell, you’ll learn how to craft stories that keep your audience mesmerized.

By the time you’ve finished reading this storytelling manifesto, you will have picked up twenty-three principles on how to create stories that keep your audiences mesmerized.

Whether you are giving a TED talk or a corporate presentation, you will be able to apply the principles you pick up in this guide to make your next talk a roaring success!


"No more boring speeches and presentations"
~ Douglas L. Coppock

"A crisp and no fluff book"
~ Kam Syed

"A great book on storytelling"
~ David Bishop

"Excellent book for any speaker"
~ Dean Krosecz

Ready? Then let’s get started...

About the Author

Akash Karia is a professional speaker who has trained thousands of people worldwide, from bankers in Hong Kong to yoga teachers in Thailand to senior executives in Dubai. He is an award-winning trainer who has been ranked as one of the Top 10 Speakers in Asia-Pacific. He is currently the Chief Commercial Officer of a multi-million dollar company in Tanzania, in which capacity he heads the sales, relations and marketing departments of the organization. "Akash is THE best coach I've ever had!" ~ Eric Laughton, Certified John Maxwell Trainer, United States Akash writes books on public speaking and success, sharing proven tools and techniques to help people achieve peak performance. What separates him from other authors is that his books are based on hundreds of hours of intensive scientific research. All these tools are delivered in a simple, easy-to-read, step-by-step format that you can implement immediately. "If you want to learn presentation skills, public speaking or just simply uncover excellence hidden inside of you or your teams, Akash Karia is the coach to go to." ~ Raju Mandhyan, Organizational Strategist, Philippines If you'd like Akash to speak at your next event or to train your employees, you can contact him through his website: "A rare talent who has much in store for you as an individual, and better yet, your organization as a whole." ~ Sherilyn Pang, Writer at Malaysia SME, Malaysia

Product Details

  • Format: Kindle Edition
  • File Size: 726 KB
  • Print Length: 72 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher:; 4 edition (July 18 2014)
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00EP0AAE2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #2,171 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition
There are some great nuggets in this book that I found very helpful as I prepare a talk I'll be presenting to a group of Medical professionals. By pairing written word with links to the TEDTalks he refers to, Akash Karia allows the reader to see talks that drive home the point(s) he makes. I feel that anyone who is a public speaker, or who is being called upon to give a talk, presentation, or speech, will find this book to be a great primer that assists them in delivering a talk their audience will enjoy, and remember.
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Quickly read and improve your next presentation. Simple tips that are summarized at the end of the chapters. Enjoy it.
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Most Helpful Customer Reviews on (beta) HASH(0xa0136bac) out of 5 stars 178 reviews
33 of 36 people found the following review helpful
By Book Shark - Published on
Format: Kindle Edition
TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks by Akash Karia

“TED Talks Storytelling" is a very helpful and succinct book on how to deliver a great TED (Technology, Entertainment, Design) talk. Professional speaker Akash Karia provides readers with a valuable tool that every professional should have. This useful 41-page book includes the following nine chapters: 1. The Magic Ingredient in Delivering a Great TED Talk, 2. The ‘Story Start’, 3. The Surprising Element That Makes a Story Irresistible, 4. Provide Sensory Details to Breathe Life Into Your Characters, 5. Create Mental Motion Pictures for Your Audience Using all Your Senses, 6. Provide Specific Details, 7. The Power of Positive Stories, 8. The Spark, The Change and the Takeaway, and 9. Wrap Up

1. A well-written and well-researched book that gets to the point.
2. Addresses an important skill, how to deliver a great talk.
3. Excellent format. Each chapter covers a main idea and concludes with a summary.
4. Useful book that can serve as a guide for many types of oral presentations or speeches.
5. Based on research covering over 200 TED talks.
6. Useful tips. “The best way to thank your audience for the opportunity to speak to them is to deliver a speech that keeps them engaged, interested and involved.”
7. So what keeps audiences engaged? Find out.
8. The importance of providing specific details.
9. The importance of dialogue in storytelling.
10. Provides twenty-three principles to make your next presentation an outstanding success.

1. This book is an appetizer for the main course I suggest you pick up, “How to Deliver a Great TED Talk” from the same author. It covers the same material in more details.
2. Karia is a salesman to a fault.
3. No formal bibliography.
4. A typo in the table of contents.

In summary, I enjoyed this appetizer. Mr. Karia provides the readers with a succinct guide on how to provide a great TED talk. It’s useful and to the point. It lacks details but it gives you enough to whet your appetite. Perfect quick read in the subway, I recommend it.

Further recommendations: Karia offers a long list of books covering this topic. “How to Deliver a TED Talk” by Jeremey Donovan, “Presentation Zen” by Garr Reynolds, “Lead with a Story” by Paul Smith, “Talk Like TED” by Carmine Gallo, “The Power of Visual Storytelling” by Ekaterina Walter, “Own the Room” by Peter Desberg, and “World Class Speaking in Action” by Craig Valentine.
33 of 36 people found the following review helpful
HASH(0xa014c798) out of 5 stars The principles taught in this book will help me to sell my ideas. Jan. 26 2014
By MysterEO - Published on
Format: Kindle Edition Verified Purchase
The author tells us that he studied 200 of the best TED talks in order to learn "What Makes a Great TED Talk ?"

A TED Talk is limited to 18 minutes, so each speaker only has time to give the audience ONE takeaway message. How can the speaker give a short talk, and inspire his audience to LISTEN to him? The speaker must capture the audience's attention in the first 30 seconds, or else they will be bored.

How do all great TED Talk speakers do this? Read the book. It is all there.

If you are a salesman, or if you are going to give a speech, you must read this book. Not only will you learn what to tell your customer or audience in the first 30 seconds, you will also learn techniques that will help you of how and what to tell them in the next 17 minutes so that they will listen to your story and buy it.
9 of 9 people found the following review helpful
HASH(0xa014ca74) out of 5 stars simple yet profound! Oct. 17 2014
By Brian N - Published on
Format: Kindle Edition Verified Purchase
This book is very insightful, yet amazingly simple. These simple changes made to your presentation can transform the boring speech into a fascinating story. This book has changed my perspective on effective communication.
16 of 20 people found the following review helpful
HASH(0xa014c96c) out of 5 stars Storytelling March 6 2015
By Andrew Everett - Published on
Format: Paperback Verified Purchase
The premise of this book is that “the best speakers on the TED stage were the ones who had mastered the art of storytelling.”

The first 30 seconds are critical. “Opening with a story is a tested and proven method for grabbing audience attention and keeping your audience mentally engaged.”

As a rule, TED Talks are limited to 18 minutes. This gives the speaker only enough time to share one main idea. “If my audience was to forget everything else I said, what one single idea or lesson would I want them to remember?”

Karia says that the secret to an “irresistible” story is conflict. “As long as there are two strong, opposing forces that make the outcome of the story uncertain, a story will be gripping. It keeps us engaged. It keeps us curious.”

The author writes about creating a “mental motion picture” for your audience. “Engaging an audience is more than just giving important information… Patricia Fripp, an executive speech coach, says, ‘People don’t remember what you say as much as they remember what they see when you say it.’ Providing descriptions of the five senses “can help your audience to create a mental motion picture of your characters and stories.” How does it look, sound, smell, feel, or taste?

Being specific adds credibility. “Non-specific statements such as ‘the man was tall’ don’t help your audience members picture the characters and the scene in their mind. Saying, ‘He was about 6 foot 5, with ripped muscles’ provides enough detail for your audience to be able to see the characters and the scene.”

Personal stories add authenticity. “When you talk about events that have taken place in your life, you will naturally feel some of the emotions that you felt when those events took place.”

“Positive-message stories are inspiring… “Positive-message stories are stories where the main character managers to overcome the conflict. The character changes for the better as a result of having overcome the conflict. This type of story shows the audience what they should do and leaves them in high spirits.” In contrast, “a negative-message story… teaches the audience what not to do. While the story may be instructive, it is not inspiring. It leaves audiences on an emotional low, which is generally not how you want to end your presentation.”

What do you want your audience to learn from your story? “Between the conflict and the final victory of the character, we have what I refer to as the ‘spark.’ The spark refers to the process, idea or wisdom that allows the character to overcome the conflict. The spark is one of the most valuable parts of the story. It’s the process or the wisdom that audience members can take home with them and use to overcome similar conflicts in the own lives.”

In the wrap-up chapter, the author summarizes 23 tips for a successful presentation. This is a short book. I read it in about an hour.
11 of 13 people found the following review helpful
HASH(0xa014cb58) out of 5 stars The book is nothing more than a lure to get ... Aug. 24 2015
By Me - Published on
Format: Kindle Edition
The book is nothing more than a lure to get you to contract him for onsite training or to get you to buy more of his material. The handful of TED talks he used made his points, but were extremely limited.

Bottom line, just read the table of contents and you will get out of this book the same as reading it.