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Taking Your Talent to the Web: A Guide for the Transitioning Designer Paperback – May 18 2001

4.6 out of 5 stars 29 customer reviews

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Study Supplies for your test preparations Study Supplies for your test preparations

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Product details

  • Paperback: 448 pages
  • Publisher: New Riders; 1 edition (May 18 2001)
  • Language: English
  • ISBN-10: 0735710732
  • ISBN-13: 978-0735710733
  • Product Dimensions: 17.7 x 2.1 x 22.7 cm
  • Shipping Weight: 907 g
  • Average Customer Review: 4.6 out of 5 stars 29 customer reviews
  • Amazon Bestsellers Rank: #2,605,893 in Books (See Top 100 in Books)
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Product description

From Amazon

Taking Your Talent to the Web is aimed primarily at print designers in the process of trading in their Pantone swatch book for a Web-safe colour palette. Designers following this path are more numerous than wildebeest on the plains of the Serengeti, but in fact the book serves as an excellent primer for anyone considering Web design as a profession.

This is not a technical manual. It won't teach you how to hand code Javascript rollovers, create animated gif banners or "turn ugly typography into ugly 3-D typography". Instead, Jeffrey Zeldman uses his considerable talents and knowledge to provide a comprehensive and well-informed tour. Based on the Populi Curriculum, the US training programme which Zeldman had a hand in developing, the book takes an in-depth look at the many and various Web technologies and their implications for practical and workable design.

This takes in the kind of stuff you'd expect--navigation and interface design, typography, colour, style sheets, browser compatibility and standards--and adds a wealth of useful background material. Where examples are provided, Zeldman gives WYSIWYG HTML editors like GoLive and Dreamweaver a wide birth, preferring to stick with clean, functional hand-wrought HTML.

The best thing about the book, though, is Zeldman's style. Very few authors have the ability to inject humour into technical subjects without it being intrusive and irritating, but he manages to pull it off on almost every page. This is a book you'll actually enjoy reading, as well as learning from. --Ken McMahon

From the Back Cover

This is an explicit and detailed guide, an intelligent how-to book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc.The book¿s purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

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