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The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue by [Sax, David]
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The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue Kindle Edition

2.7 out of 5 stars 3 customer reviews

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CDN$ 14.99

Length: 560 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Review

“Sax has done his homework—and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples.”
Kirkus

“Sax declares, food trends, though sometimes annoying, deepen and expand our cultural palate, spur economic growth, provide broad variety in our diets, and promote happiness.”
Publishers Weekly

“David Sax has written a fascinating and surprising story of why we eat what we eat. It’s a tale of overhyped chia seeds, rebranded fish, and unseen influencers. I will never again look at a grocery store aisle or my restaurant entree the same way.”
—A.J. Jacobs, New York Times bestselling author of The Year of Living Biblically and Drop Dead Healthy

“With forensic specificity, and, better still, a terrific sense of fun, David Sax explains precisely how foods du jour such as cupcakes, Greek yogurt, and Korean tacos ‘happened.’ The trends may seem silly, but The Tastemakers is not. Sax has given this gastro-exuberant time the whizzy, full-gallop treatment it deserves.”
—David Kamp, bestselling author of The United States of Arugula

“They say there’s no accounting for taste, but David Sax makes sense of the mysterious forces that shape our personal food preferences, through stories so absorbing and witty that I wasn’t even sorry to discover that my taste buds are hardly my own. I devoured The Tastemakers like an oat bran muffin in 1989—or a chia-seed muffin today.”
—Karen Leibowitz, author of Mission Street Food: Recipes and Ideas from an Improbable Restaurant

Product Description

Tastemaker, n. Anyone with the power to make you eat quinoa.

Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the ’80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a “superfood” again?

In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America’s premier grain guru to Chicago’s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.


Product details

  • Format: Kindle Edition
  • File Size: 4640 KB
  • Print Length: 560 pages
  • Publisher: McClelland & Stewart (May 27 2014)
  • Sold by: Random House Canada, Incorp.
  • Language: English
  • ASIN: B00HKXQT2I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 2.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #331,362 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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TOP 500 REVIEWER
June 23, 2014
Format: Hardcover
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January 4, 2015
Format: Hardcover
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April 18, 2016
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Amazon.com: 3.9 out of 5 stars 28 reviews
Jewels
5.0 out of 5 starsA great read!
December 16, 2014 - Published on Amazon.com
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Dave
5.0 out of 5 starsFive Stars
January 1, 2018 - Published on Amazon.com
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Avid Reader
5.0 out of 5 starsGood book, however
December 6, 2015 - Published on Amazon.com
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Amazon Customer
5.0 out of 5 starsMust read for anyone in food industry or foodie
October 4, 2016 - Published on Amazon.com
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L. Miller
3.0 out of 5 starsThree Stars
January 3, 2015 - Published on Amazon.com
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