Tell Everyone: Why We Share and Why It Matters Hardcover – Oct 14 2014
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Longlisted for the National Business Book Award
"Insightful." —The Globe and Mail
"[Hermida is] wonderfully clear eyed about contemporary culture. . . . His lucid, energetic prose demonstrates his reportorial instincts. . . . As Hermida moves from topic to topic—politics, marketing, revolutions, labour unrest, etc.—he delivers many . . . thought-provoking insights." —The Globe and Mail
"Hermida does a good job of presenting the happy side of social media and the effect it has on the world, while still acknowledging the drawbacks, imperfections, and misunderstandings of what has become a cultural norm. . . . Tell Everyone is an excellent read for anyone trying to make sense of the morphed landscape of technological advancement that we are all living in." —Vancouver Weekly
"Tell Everyone gives the reader the chance to inhabit what many think is a tantalising if largely unachievable environment—a world of reflection and context amid the chaos and opportunity of the constantly evolving media landscape. Hermida’s work highlights patterns of failure through the ages and clues about what behaviour stands the test of time. I found the book a very helpful guide to understanding the author’s main preoccupation of why we share and why it matters." —David Walmsley, Editor-in-Chief, The Globe and Mail
"To share is human. This truth is so obvious that we routinely overlook it when caught up in competitive games and territorial defensiveness. But no one running a company, a team or a family stands a chance of success until they inspire and liberate our collaborative, communicative instincts. Hermida understands this and sees it in everything we do, make and build. The technology may be new but message is eternal: Information—like power—makes its greatest impact when it is shared." —Margaret Heffernan, author of A Bigger Prize: How We Can Do Better than the Competition
"In Tell Everyone Alfred Hermida explores the inverted news paradigm created by user-generated content and social media. His investigations give us critical insight into one of the most disrupted industries of the post internet era. A must read for anyone who cares about the way we now make and receive our news." —Michael Tippett, Director, New Products, Hootsuite Labs
"We all know social media has changed our world but Tell Everyone is the first serious attempt to analyze what that change really means. From street protests to relationships to news coverage and everything in between, Alfred Hermida's fascinating new book answers the question 'what have we created and are we better off for it?' #youwanttoreadthisbook." —Peter Mansbridge
"An insightful and compelling look at how the communication and the distribution of information has changed—now that practically everyone has their own forum to ‘broadcast’ at their fingertips." —Kirstine Stewart
About the Author
Alfred Hermida is an associate professor at the University of British Columbia, where his research and teaching focuses on digital journalism, social media and new forms of story-telling. A former BBC television, radio and online journalist, he has also contributed to The Globe and Mail, The Wall Street Journal, The Times of London and NPR. Among his numerous awards are a Canadian Online Publishing Award for best blog for Reportr.net in 2010 and a 2011 UBC President’s Award for Public Education Through Media. In 2011, he was recognized by the Digi Awards as one of Canada’s top three social media mavens.
Top Customer Reviews
To begin, he provides a cursory survey of the psychology underpinning the way people share information online: stories that make us happy are more likely to go viral than those that make us sad, though anger and disgust also turn out to be strong motivators for what gets liked, retweeted, and otherwise passed around.
Unfortunately, Hermida’s arguments read as one-sided and limited in their scope; the author cherry-picks examples and ignores anything that undermines his own agenda. He insists on the importance of social media in elevating voices on the ground during the Arab Spring uprisings in 2011, neglecting more recent findings that said influence was overstated. He quotes poet and fellow digital evangelist John Perry Barlow, who wrote that people online should be free to “express [their] beliefs, no matter how singular, without fear of being coerced into silence or conformity,” but ignores the damaging way in which herd mentality operates online.Read more ›
One of the most significant and valuable characteristics of online social media sites is that they almost always stay active, even through massive natural disasters. Major earthquakes and tsunamis have been unable to take down social media, so much so that people trapped in rubble have been rescued due to their ability to send messages. The examples cited in this book demonstrate the value of social media in projecting news, the movement of tweets from the epicenter is extremely fast.
Hermida also describes some examples of major online fails, where an organization was slow or stupid in responding to something posted online. Some of those posts were meant to be jokes, but the absurd nature of the content made no difference. All organizations need to recognize the power of social media outlets and use it to their advantage, whether to promote or limit the damage.
The author demonstrates a clear understanding of the growing role that social media has played in the past and how powerful it is now. Most of the explanations of why it is used is obvious to all. One of the most useless statements one can make is to tell another, “Can you keep a secret?” Both parties know that the answer is false and that the one with the secret will succumb to the urge to tell it.
This book is a clear demonstration of the value of being active and vigilant in monitoring and using social media. A mistake or even a failure to react can be worth millions.
This book was made available for free for review purposes