• List Price: CDN$ 29.95
  • You Save: CDN$ 3.28 (11%)
In Stock.
Ships from and sold by Amazon.ca. Gift-wrap available.
Tell Everyone: Why We Sha... has been added to your Cart
+ CDN$ 6.49 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: - By purchasing from Textbooks For Change, you help send free textbooks to university students in East Africa!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Tell Everyone: Why We Share and Why It Matters Hardcover – Oct 14 2014

3.3 out of 5 stars 3 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
CDN$ 26.67
CDN$ 23.52 CDN$ 18.05

Harry Potter and the Cursed Child
click to open popover

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product Details

  • Hardcover: 272 pages
  • Publisher: Doubleday Canada (Oct. 14 2014)
  • Language: English
  • ISBN-10: 0385679564
  • ISBN-13: 978-0385679565
  • Product Dimensions: 16 x 2.4 x 23.6 cm
  • Shipping Weight: 458 g
  • Average Customer Review: 3.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #46,907 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

Product Description


Longlisted for the National Business Book Award

"Insightful." —The Globe and Mail

"[Hermida is] wonderfully clear eyed about contemporary culture. . . . His lucid, energetic prose demonstrates his reportorial instincts. . . . As Hermida moves from topic to topic—politics, marketing, revolutions, labour unrest, etc.—he delivers many . . . thought-provoking insights." —The Globe and Mail

"Hermida does a good job of presenting the happy side of social media and the effect it has on the world, while still acknowledging the drawbacks, imperfections, and misunderstandings of what has become a cultural norm. . . . Tell Everyone is an excellent read for anyone trying to make sense of the morphed landscape of technological advancement that we are all living in." —Vancouver Weekly  

"Tell Everyone gives the reader the chance to inhabit what many think is a tantalising if largely unachievable environment—a world of reflection and context amid the chaos and opportunity of the constantly evolving media landscape. Hermida’s work highlights patterns of failure through the ages and clues about what behaviour stands the test of time. I found the book a very helpful guide to understanding the author’s main preoccupation of why we share and why it matters." —David Walmsley, Editor-in-Chief, The Globe and Mail

"To share is human. This truth is so obvious that we routinely overlook it when caught up in competitive games and territorial defensiveness. But no one running a company, a team or a family stands a chance of success until they inspire and liberate our collaborative, communicative instincts. Hermida understands this and sees it in everything we do, make and build. The technology may be new but message is eternal: Information—like power—makes its greatest impact when it is shared." —Margaret Heffernan, author of A Bigger Prize: How We Can Do Better than the Competition

"In Tell Everyone Alfred Hermida explores the inverted news paradigm created by user-generated content and social media. His investigations give us critical insight into one of the most disrupted industries of the post internet era. A must read for anyone who cares about the way we now make and receive our news." —Michael Tippett, Director, New Products, Hootsuite Labs

"We all know social media has changed our world but Tell Everyone is the first ‎serious attempt to analyze what that change really means. From street protests to relationships to news coverage and everything in between, Alfred Hermida's fascinating new book answers the question 'what have we created and are we better off for it?' #youwanttoreadthisbook." —Peter Mansbridge

"An insightful and compelling look at how the communication and the distribution of information has changed—now that practically everyone has their own forum to ‘broadcast’ at their fingertips." —Kirstine Stewart

About the Author

Alfred Hermida is an associate professor at the University of British Columbia, where his research and teaching focuses on digital journalism, social media and new forms of story-telling.  A former BBC television, radio and online journalist, he has also contributed to The Globe and Mail, The Wall Street Journal, The Times of London and NPR. Among his numerous awards are a Canadian Online Publishing Award for best blog for Reportr.net in 2010 and a 2011 UBC President’s Award for Public Education Through Media. In 2011, he was recognized by the Digi Awards as one of Canada’s top three social media mavens.


Customer Reviews

3.3 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover
University of British Columbia professor and former BBC News online editor Alfred Hermida believes that, rather than an addiction to social media, we have an addiction to each other. His new book, "Tell Everyone," examines how we gather and disseminate information about our fellow humans in the digital age and concludes that Facebook, Twitter and the like have empowered a wide swath of ordinary people and turned them into citizen journalists and consumers. Hermida comes across as a digital utopian, naively avowing that social media has made it possible to wrest power from the hands of both the government and corporate elites pursuing their own venal ends.

To begin, he provides a cursory survey of the psychology underpinning the way people share information online: stories that make us happy are more likely to go viral than those that make us sad, though anger and disgust also turn out to be strong motivators for what gets liked, retweeted, and otherwise passed around.

Unfortunately, Hermida’s arguments read as one-sided and limited in their scope; the author cherry-picks examples and ignores anything that undermines his own agenda. He insists on the importance of social media in elevating voices on the ground during the Arab Spring uprisings in 2011, neglecting more recent findings that said influence was overstated. He quotes poet and fellow digital evangelist John Perry Barlow, who wrote that people online should be free to “express [their] beliefs, no matter how singular, without fear of being coerced into silence or conformity,” but ignores the damaging way in which herd mentality operates online.
Read more ›
5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Hardcover
Christmas present for son, he was pleased.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Hardcover
Humans are social animals, we have an inherent need to tell people things. This is why few can keep a secret and solitary confinement is considered the worst punishment. The rise of social media sites such as Facebook and Twitter have made it possible for nearly everyone to be part of the global conversation. This is of course for better and for worse.
One of the most significant and valuable characteristics of online social media sites is that they almost always stay active, even through massive natural disasters. Major earthquakes and tsunamis have been unable to take down social media, so much so that people trapped in rubble have been rescued due to their ability to send messages. The examples cited in this book demonstrate the value of social media in projecting news, the movement of tweets from the epicenter is extremely fast.
Hermida also describes some examples of major online fails, where an organization was slow or stupid in responding to something posted online. Some of those posts were meant to be jokes, but the absurd nature of the content made no difference. All organizations need to recognize the power of social media outlets and use it to their advantage, whether to promote or limit the damage.
The author demonstrates a clear understanding of the growing role that social media has played in the past and how powerful it is now. Most of the explanations of why it is used is obvious to all. One of the most useless statements one can make is to tell another, “Can you keep a secret?” Both parties know that the answer is false and that the one with the secret will succumb to the urge to tell it.
This book is a clear demonstration of the value of being active and vigilant in monitoring and using social media. A mistake or even a failure to react can be worth millions.

This book was made available for free for review purposes
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x997a1bc0) out of 5 stars 1 review
HASH(0x97e7ba08) out of 5 stars Four Stars March 1 2016
By McKenzie - Published on Amazon.com
Format: Hardcover Verified Purchase
Great condition