- Hardcover: 256 pages
- Publisher: HarperBusiness (March 8 2011)
- Language: English
- ISBN-10: 0061914185
- ISBN-13: 978-0061914188
- Product Dimensions: 14 x 2.3 x 21 cm
- Shipping Weight: 363 g
- Average Customer Review: 15 customer reviews
- Amazon Bestsellers Rank: #35,374 in Books (See Top 100 in Books)
The Thank You Economy Hardcover – Mar 8 2011
|New from||Used from|
Frequently bought together
Customers who bought this item also bought
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your mobile phone number.
From the Back Cover
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
About the Author
Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.
What other items do customers buy after viewing this item?
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The Internet and tools like Facebook have brought the 'local' back into consumption. However the 'local' is now far wider and pervasive. Prior, the 'local' meant smaller, tangible communities of friends and families living near them, meaning word-of-mouth spread to 20-30 people. In today's world, the 'local' and thus, word-of-mouth is no longer tangible - it's digital. Communities have extended to the Internet, meaning word-of-mouth - the most effective and trusting way a brand can spread its message - spreads a lot further. It spreads to Friend's Lists and Twitter followers, to blogs and message boards. The average Friend List on Facebook is 130 people and the average Twitter user has 300 followers - that means, on average, 7,740 people are now reading and commenting about Jennifer's poor experience with her cell phone provider.
Initially, business, especially the big players, has been scared of this. They have shied away from it, because consumers are more likely to speak of negative experiences than positive ones. Vaynerchuk says - sometimes too repetitively - that before, businesses were unable to continue a conversation and solution an upset customer, but via social media, they have the opportunity to engage and win back customers and potentially turn them into advocates. If there are too many irate customers to solution, then a company's customer service approach is probably fundamentally flawed and requires an overhaul to fit the needs of today's expectation of openness.
Today, we're talking about our lives in more open and far-reaching ways via social media. Companies need to talk to consumers through the mediums they're paying attention to. No longer is Jim in Vancouver sitting on his couch watching a TV show from 8-9 - he is DVRing it, watching it when he wants to and skipping the commercials while reading his friend in Miami's Facebook comment about how much he loves the new Dove men's deodorant line. Traditional media is still effective, but here is a shift to digital that can't be ignored.
If you are looking to improve your customer service in your business and incorporate it to social media...
this is your book.
i have only read 50% of it and have gotten so much value out of this!
If you are a big book reader or a GaryVee Fan then this is a must have for your library!
Want to see more reviews on this item?
Most recent customer reviews