Top positive review
Powerful stuff - all on 1 page!
on May 11, 2004
Any business document should be effectively conveyed on a single piece of paper. Even a business plan? YES indeed.
Winston Churchill was asked how long he would need to prepare a speech. Churchill asked how long he had to speak. He was told 2 hours. "I can do that immediately." When asked about a 10-minute speech, he replied, "In that case, I should need a fortnight to prepare."
That's the idea behind The One Page Business Plan. If you can put the time, effort, and concentration in (which the book clearly and simply guides you through) to 1 page, you've got a killer document that can serve as your touchstone within your group, your department, division, and whole company.
Another thing - lots of people think this book is only for entrepreneurs. Not so. It's perhaps most valuable inside corporations, where it can be used to quickly get everyone on the same page (literally!)
Great book, great concept. Plus you can reuse the format for all kinds of plans - for a project, for a new brand, for a spinoff, even for finding a new job!!