Who says you need to know the rules of graphic design to break them? I just graduated from college with a bachelor's in computer graphics, where the coursework was more concerned with software know-how than design principles...needless to say I feel a little intimidated when it comes to graphic design. Carson proves with his unusual style that someone with almost no education related to graphic design can produce work of amazing caliber. I feel relieved now that being educated in graphic design principles is not a necessity for the profession, although it probably isn't a bad thing for those who have it. This title, filled with nearly 460 pages of content, is enough inspiration for those of us low on ideas and very privy to Carson's style. If you are interested in the graphic design profession, but know nothing of design principles and are worried that will screw your chances of a career, give this book a shot. The work here should be enough inspiration to help you produce work that is portfolio material. This guy is proof that an MFA in Graphic Design should NEVER be the reason that a designer gets a job, instead of their portfolio (read, actual work). There are many out there who do not like Carson's work, and if that's the case (read a certain review in here) then this book is probably not for you. But most assaults I hear about Carson is that he's arrogant and self-centered and they'll argue that this book is proof of that...I think confident is a more accurate word and if the book seems self-serving, then there's a chance that you misunderstood when you see that the book is about the creator, David Carson, and his work. The majority of those who hate his work just don't get it, those who feel that the message is the message, as opposed to the medium, or that his work is dated and trite. Carson's style has evolved since "The End of Print", his other book, a pretty good deal. For the amount they're asking for, this book is an excellent buy.