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Trump: How to Get Rich Mass Market Paperback – Dec 28 2004

3.1 out of 5 stars 162 customer reviews

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Product Details

  • Mass Market Paperback: 320 pages
  • Publisher: Ballantine Books; Reprint edition (Dec 28 2004)
  • Language: English
  • ISBN-10: 812910993X
  • ISBN-13: 978-0345481030
  • ASIN: 0345481038
  • Product Dimensions: 10.7 x 2.3 x 17.5 cm
  • Shipping Weight: 358 g
  • Average Customer Review: 3.1 out of 5 stars 162 customer reviews
  • Amazon Bestsellers Rank: #30,319 in Books (See Top 100 in Books)
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Product Description

From Publishers Weekly

With a central role in NBC’s The Apprentice, Trump’s star is soaring. In his fifth book (after The Art of the Deal, he offers a cursory glance behind the scenes of the hit reality show, but the bulk of the text consists of business advice ("Be Tenacious"; "Play Golf"; "Be Optimistic, but Always Be Prepared for the Worst") with illustrative details culled from his real estate and media dealings. (The glimpses he presents of his transformation of 40 Wall Street hint at a story that might deserve a more serious book all its own.) There are some surprises; at times, the quintessential New Yorker sounds almost like a California New Ager as he recommends up to three hours of quiet reflection a day along with the writings of Carl Jung. But he’s soon back in recognizable form, advising readers to "screw enemies back" and explaining why various people (including former governor Mario Cuomo and talk-show host Joy Behar) are dead to him. Trump appears comfortable with himself, and he even makes light of potentially touchy subjects, such as his hair: "My hair is one hundred percent mine. No animals have been harmed in the creation of my hairstyle." There are occasional missteps, like an imitation of the New York Post’s iconic gossip column "Page Six," which reads more like an annual Trump Christmas letter. But Trump’s books have done an effective job of capturing his grand personality in print, and this volume is no exception. B&w photos throughout.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

First he made five billion dollars.
Then he made "The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in "The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump's apprentice, and millions have been watching the program, making it the highest rated debut of the season.
In "Trump: "How To Get Rich, Trump tells all-about the lessons learned from "The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

With his characteristic brass and smarts, Trump offers insights on how to
- invest wisely
- impress the boss and get a raise
- manage a business efficiently
- hire, motivate, and fire employees
- negotiate anything
- maintain the quality of your brand
- think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it's done, in this rollicking, inspirational, and illuminatingbehind-the-scenes story of invaluable lessons and rich rewards.

"From the Hardcover edition.

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Customer Reviews

Top Customer Reviews

By A Customer on March 23 2004
Format: Hardcover
This book was a major disappointement to me. First, the book is does not have the right title. It does not tell the reader how to get rich. The subtitle works as an advertising slogan to get readers to buy the book, but once into the material all that is there is merely a collection of dumbed down one or two page stories. The first 147 pages state Trump's life lessons, but there was nothing in those pages that was original. Lessons like be persistent and be positive are simple suggestions that many people have said in numerous business books over the years. After page 147 the book just falls apart because it is really just a commerical for Donald Trump and his properties and TV show. Forty pages are devoted to how he spends his week and the rest features pictures of his hotels, staff and the like. Clearly, this was just filler to round out the book, but to ask readers to pay for this is really unfair. The writing overall is weak, but the tone of the book is really offensive. Trump does not try to help anyone, but he tries more to toot his own horn in a self-absorbed way. The book has alot of ego, but very little useful information. Sadly,the entire book is a PR piece designed to promote Trump---not to make the reader rich. It seems the publisher just tossed the book together and that too is not fair to readers.
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Format: Hardcover
Trump is a fascinating character and great at being a celebrity. He's a big believer in the American Dream, and one can't fault him for that. This book is interesting if you approach it wanting to hear his voice in your head and get a little inspiration to keep moving and working toward your own dreams. If you're looking for specific advice or detailed plans, go elsewhere. This is not a book for deep thoughts.
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Format: Hardcover
Short, concise, and to the point. That's the way the book is written and that's the way I like it. Get to the point, don't B.S., then move on. The brief sections makes it easy to read and reference. Just like his buildings, the layout and design of this book makes it enjoyable.
I don't believe he's given away all of his secrets, but it's very interesting to see what goes on in the day in the life of Donald Trump. I also beleive he was hamming it up a bit (probably to some perspective clients, lenders, and customers), but that's ok. I wouldn't expect anything less.
The way he describes handling obstacles that cross his path is actually inspiring. It kind of keeps things in perspective. He may deal in millions, but I figure anyone's obstacles can be overcome if they use his processes with dealing with them.
Even if you don't like him, it's fascinating to see how his life works (and that's just the part he let's us see). I, for one, appreciate the doors being open for others.
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Format: Audio CD
I already entered a review for this set of unabridged CD's. Apparently the editors didn't like some of the language I used. For this, I'm sorry.
The first half of this 5 CD set is pretty good. It gives a lot of common knowledge advise you can find in any motivational book. From the topic, "Get a Prenuptial Agreement" on, it goes down hill. From that point, Trump gives absolutely no advise on "How to Get Rich". Sure, there are subtle hints if you listen/read between the lines, but I find it obvious that Trump knows how to get rich, but either doesn't know how too, or want too pass on the real meal (just scraps). I, for one, could care less about his hair, or about what he does throughout the week.
As usual, his ego and arrogance shine through. Throughout this program, Donald pats himself on the back (that's why he has such long arms!). I'm very sure that he's an astute negotiator/businessman, and that he can be a human. I'd just hate to be on the opposing team. I'm willing to bet, he's not a gracious loser!
This book does have merit. I've listened to it about 5 times now, trying to avoid the drivel. If you read/listen to the first 1/2 or so, you will feel you got some of your moneys worth. I feel that Donald Trump is capable of so much more than this weak effort. I'm just glad I checked this out at my public library. I certainly wouldn't buy it!
On a positive note: I must admit, I loved the apprentice. Trumps brand is infectious, and it's always fun to see what he'll do next... Let's just pray he's never elected President!
Of course, he's already thought about that one.
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Format: Hardcover
If you've picked up "Trump: How to Get Rich" in hopes of learning the secrets or the path to become wealthy you'll be very disappointed BUT the book is still an interesting read. Here's the lowdown on the book.
Trump doesn't really tell you how to become rich. There are no tips on landing the high paying job or making the killer investments. So if you're looking for a manual to get rich you'll want to look elsewhere. Realistically you'll probably want to get a good personal finance book or a entrepreneurial book.
This is actually more of Trump's memoirs where he tells you the tales of some of his big deals he's made and his manual for having a SUCCESSFUL CAREER and life.
Among the gems he shares with you are:
1. How to recruit and hire good talent to work for you. (Hire people who WANT to do your work and are talented and loyal).
2. Get a job good. (Do something you enjoy)
3. Get the pay raise you want. (Ask the boss when he/she's in a good mood)
4. Make good investments. (Invest only in what you are knowledgeable about)
5. Timing is everything when it comes to making deals.
6. You need to know what the other guy is thinking when making deals and meet their needs
A lot of it is common sense really but hearing it from someone like Trump reinforces it.
The book is broken down into 6 main sections:
1. "The Donald J. Trump School of Business,"
2. "Your Personal Apprenticeship: Career Advice from the Donald,"
3. "Money, Money, Money, Money,"
4. "The Secrets of Negotiation"
5. "The Trump Lifestyle,"
6. "Inside the Apprentice."
In the first 3 sections he basically talks about those little gems we mentioned.
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