• List Price: CDN$ 23.99
  • You Save: CDN$ 5.80 (24%)
FREE Shipping on orders over CDN$ 35.
Only 7 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Trump Strategies for Real... has been added to your Cart
+ CDN$ 6.49 shipping
Used: Good | Details
Condition: Used: Good
Comment: Moderate wear on cover and edges. Minimal highlighting and/or other markings can be present. May be ex-library copy and may not include CD, Accessories and/or Dust Cover. Good readable copy.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor Paperback – Feb 17 2006

4.5 out of 5 stars 2 customer reviews

See all 6 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
CDN$ 18.19
CDN$ 9.11 CDN$ 3.88

Unlimited FREE Two-Day Shipping for Six Months When You Try Amazon Student
click to open popover

Frequently Bought Together

  • Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor
  • +
  • Think Like a Champion: An Informal Education in Business and Life
Total price: CDN$ 25.06
Buy the selected items together

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Product Details

  • Paperback: 256 pages
  • Publisher: Wiley; 1 edition (Feb. 17 2006)
  • Language: English
  • ISBN-10: 0471774340
  • ISBN-13: 978-0471774341
  • Product Dimensions: 15.3 x 1.8 x 22.9 cm
  • Shipping Weight: 204 g
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #76,213 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description


Ready for more? Pick up Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor. Written by George H. Ross, best known as one of Donald Trump's sidekicks on "The Apprentice," this book will help you move into the bigger leagues of real estate investing. Ross gives some tips that seem to come right from the popular television show—Be Distinctive: Add Sizzle to Your Property and Understand Your Buyer's Lifestyle, for example—but he also throws in a tremendous number of funny and fascinating stories culled from years in the business. A lawyer by training and practice, Ross has watched and shared Trump's real estate magic for more than 25 years. Now, with Trump's blessing, he shares the secrets he's learned with all of us. Trump Strategies for Real Estate is a kick of a book because it offers insight into Trump as well as into the true nature of real estate investing. This is definitely a primer for anyone who wants to add sizzle to his or her personal style. It's also a great how-to book from an associate of the glitziest and most interesting personality in the real estate business. (BookPage, April 2005)

George Ross, Donald Trump's sidekick on "The Apprentice" (and his longtime real-estate lawyer), offers up a mini-biography of the Donald's best "gets," detailing the negotiations behind Trump World Tower at United Nations, Mar-a-Lago, Trump Tower on Fifth Avenue and other illustrious acquisitions.
But even average Joes can take Trump's strategies and apply them to their own real-estate investments, says Ross. Like Trump, Ross' suggestions are bold: For example, be willing to overpay for a prime location (it will bring in affluent tenants), don't let anyone else negotiate for you (Trump always negotiates face-to-face), and always try to add that distinctive Trump "sizzle" (like expensive touches in the lobby of your building).
The behind-the-scenes gossip is even better than Ross' advice.
For instance, when Trump bought Mar-a-Largo, he purchased all the antique furniture in the estate. Trump promptly sold all the furniture, made more money than he paid for the estate, and then replicated each piece of the original furnishings for the club.
Geared toward the ambitious investor, "Trump Strategies" is an inspiring read for anyone hoping to be the next Donald. (The New York Post, March 19, 2005)

--This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.

How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any property—and charge tenants or buyers a hefty premium for it.

Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in others—like Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examples—such as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 million—Ross shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.

You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.

For experienced and novice investors alike, Trump Strategies for Real Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.

--This text refers to an out of print or unavailable edition of this title.

See all Product Description

Customer Reviews

4.5 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See both customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
Très bon livre pour comprendre le marché très compétitif de l'immobilier à l'échelle jumbo pour milliardaire. L'auteur, qui est le bras droit de Donald Trump, le multimilliardaire, est un véritable professionnel en droit immobilier et fait référence à des situations réelles et vécues. Il touche à pratiquement tout les aspects qu'il juge important pour réussir dans ce domaine.On s'aperçoit rapidement que l'immobilier à ce niveau est un milieu très compétitif et très exigent,qui peut mettre quelqu'un K.O. en peut de temps s'il n'a pas l'étoffe. En effet, ce n'est pas donné à tous, comme le mentionne l'auteur, de réussir et de faire sa marque dans cette jungle. La seule lacune que j'y ai perçu, c'est que la plupart des conseils qu'il donne pour le petit ou le moyen investisseur, s'appuient sur des exemples d'immeubles destinés à une clientèle très riches et exclusives. Par exemple, il ne discute pas des problèmes réels de posséder de l'immobilier destiné à une clientèle pauvre ou ayant peu de moyens (qu'il semble proscrire d'ailleurs), comme c'est souvent le cas pour un nouvel investisseur. Ses conseils de gestion immobilière et ses stratégies de négociations sont pertinents et intéressants autant pour un premier investissement que pour un entrepreneur qui souhaite réussir dans l'immobilier à grande échelle. J'ai trouvé la lecture intéressante du début à la fin.
One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback Verified Purchase
The shipment was fast and book in perfect shape!
I recommend all the time!
I`ll enjoy my reading very much!
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.3 out of 5 stars 68 reviews
1 of 2 people found the following review helpful
5.0 out of 5 stars Book You can Use! June 15 2008
By Bookish Girl - Published on Amazon.com
Format: Hardcover Verified Purchase
This is one of those books that actually accomplishes what it sets out to do. For anyone who has ever watched Trump's show, you know Mr. Ross as the quiet man who gives spot-on advice (which Trump doesn't always heed--too bad!). Mr. Ross is great not only at story-telling but also at gleaning lessons (life lessons) from his and others' experiences. He shares those in this book without being too preachy. While it's quite clear his background is solidly in NYC, he does a good job in expanding his lessons to other parts of the country. This book is a very good read!
4 of 6 people found the following review helpful
4.0 out of 5 stars Fine advice and Useful Case Studies April 17 2005
By Xavier Atlas - Published on Amazon.com
Format: Hardcover Verified Purchase
I just finished this book today, and I think it's worth the time to read it. Mr. Ross is succesfull in giving you the overall aspects of what makes Trump's projects special and why they produce millions. Although it is not a guide, I saw it as a collection of recommendations and with several case studies in which examples can be found. Although the "Small Investor" advice is not as specific as one would like, the overall illustration of Trump's approach to business is very useful. From hiring architects to add glamour to any project, to fibding loopholes in local laws, Ross wrote a preety decent book, without it being the black thread of Trump's fortune.
10 of 14 people found the following review helpful
5.0 out of 5 stars This Book & The Apprentice program. Nov. 12 2005
By Jack Bert - Published on Amazon.com
Format: Hardcover Verified Purchase
If you are watching The Apprentice and trying to learn something from it than you should read this book since all the tough behavior on The Apprentice makes sense after reading it.

These guys, George Ross and Donald Trump, do multi-million dollar multi-negotiation deals that go on-and-on for weeks or months and some for yes years. The only way to get through one of them is not to quit, to remain loyal to your team, and to know how to negotiate well over-and-over again since the process of real estate development and building buildings includes a series of negotiations, maybe hundreds of small negotiations, and a few big drawn out long negotiations. The book says that preparation is key, research is key, just like on The Apprentice.

After reading the book I see why The Donald considers some of those on the show to have created major errors that excite him to hostility. If they were working for him the errors would cost truly millions of dollars. Having said this, no one under the age of thirty should really be on the program. I wouldn't trust anyone in their twenties with responsibilities this large regardless of their "trumped up" credentials designed to hype the program.

Though "The Donald" can overdo the verbal slams on The Apprentice, I hope for TV affect, the book emphasizes making positive business relationships that will last. It also emphasizes the need for consistent best behavior over the long term.

A list of key elements needed to make a great workable real estate deal is included. Negotiation techniques are listed by George Ross. George explains well a number of the morally questionable tricks used on people during negotiations. My reaction to this is to not allow myself to be unduly manipulated by them when I think I see them coming. The book really builds your confidence to go out and do a deal. I suppose they tell you all they dare in the print of a book.

The book is easy to read without being stupid. It includes black-&-white pictures of some Trump buildings that give an-ancient-look-to-new-buildings so the overall effect is a surreal artistic approach that adds a fascination and credibility to the book making you feel like you've entered the deep secret world of New York real estate.

This is really George's book giving away some of his 50 plus years of learning as a real estate deal making lawyer. His background listed in the book is astounding. Books like this, in which a person looks back and gives you the key meat of their life's learning are usually the best books and this book is a great example. I really felt cheated watching The Apprentice but having no way to go to New York to take George's negotiation class and this book makes up for it. Thank you George. Good luck Rebecca. Sorry to see you go Torral. Sorry guys but can you blame me for wanting to watch the women.
2 of 3 people found the following review helpful
4.0 out of 5 stars Entertaining and Informative Reading June 7 2005
By Bryan P. Whitehead - Published on Amazon.com
Format: Hardcover Verified Purchase
I found this book to be easy reading and informative. Yes, lots of the information is "common sense" and much isn't really aplicable to the small investor. However, I learned more about the "nuts and bolts" of how Tuump operates than I have from 3-4 of the books written by Trump himself. For the Trump fan, it's great reading.
0 of 1 people found the following review helpful
5.0 out of 5 stars Terrific Dec 17 2008
By Jon Stevens - Published on Amazon.com
Format: Paperback Verified Purchase
This book is terrific; I'm applying the knowledge gained to dealing in my industry which has similarities to real estate. I highly recommend it.