Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor Paperback – Feb 17 2006
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Ready for more? Pick up Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor. Written by George H. Ross, best known as one of Donald Trump's sidekicks on "The Apprentice," this book will help you move into the bigger leagues of real estate investing. Ross gives some tips that seem to come right from the popular television show—Be Distinctive: Add Sizzle to Your Property and Understand Your Buyer's Lifestyle, for example—but he also throws in a tremendous number of funny and fascinating stories culled from years in the business. A lawyer by training and practice, Ross has watched and shared Trump's real estate magic for more than 25 years. Now, with Trump's blessing, he shares the secrets he's learned with all of us. Trump Strategies for Real Estate is a kick of a book because it offers insight into Trump as well as into the true nature of real estate investing. This is definitely a primer for anyone who wants to add sizzle to his or her personal style. It's also a great how-to book from an associate of the glitziest and most interesting personality in the real estate business. (BookPage, April 2005)
George Ross, Donald Trump's sidekick on "The Apprentice" (and his longtime real-estate lawyer), offers up a mini-biography of the Donald's best "gets," detailing the negotiations behind Trump World Tower at United Nations, Mar-a-Lago, Trump Tower on Fifth Avenue and other illustrious acquisitions.
But even average Joes can take Trump's strategies and apply them to their own real-estate investments, says Ross. Like Trump, Ross' suggestions are bold: For example, be willing to overpay for a prime location (it will bring in affluent tenants), don't let anyone else negotiate for you (Trump always negotiates face-to-face), and always try to add that distinctive Trump "sizzle" (like expensive touches in the lobby of your building).
The behind-the-scenes gossip is even better than Ross' advice.
For instance, when Trump bought Mar-a-Largo, he purchased all the antique furniture in the estate. Trump promptly sold all the furniture, made more money than he paid for the estate, and then replicated each piece of the original furnishings for the club.
Geared toward the ambitious investor, "Trump Strategies" is an inspiring read for anyone hoping to be the next Donald. (The New York Post, March 19, 2005)
From the Inside Flap
For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.
How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any propertyand charge tenants or buyers a hefty premium for it.
Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in otherslike Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examplessuch as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 millionRoss shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.
You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.
For experienced and novice investors alike, Trump Strategies for Real Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.--This text refers to an out of print or unavailable edition of this title. See all Product Description
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While this book doesn't offer a lot of advice for the small investor, I still enjoyed this book. George talks about several of Trump's big real estate deals and overviews some of the problems Trump ran into, and the creativity behind the solutions he came up with. I found this to be extremely interesting and educational.
George mostly focuses on real estate deals that would result in capital gains, and only touches on cashflow properties (essentially his strategy is hold the properties that product good income). This isn't a bad thing, but just one to be aware of when purchasing this book.
George also focuses a lot on the big deals, but then says how the advice can relate to the small deals. I did get the feeling that George is slightly out of touch with what a "small deal" is anymore.
Regardless, the advice is solid. The negotiation principles, learning how to pay attention to detail, and learning how Trump deals with contractors are all worth the price of admission. I especially liked how George included a list of questions to ask advisors that you should hire.
In summary, this book is worth reading. It's easy to read, it has plenty of examples (although they are all big deals), and it gives you insight into what a billionaire real estate investor is all about. 4 out of 5 stars.
Ross goes into good detail about how he and Trump achieved their major successes. Based on the book, Trump's accomplishments were based on creative thinking, hard work, and brilliant understanding of challenging issues (and people). I particularly enjoyed learning about the Grand Hyatt New York project as I work in hotel real estate; however, even the sections on residential real estate provided solid general R.E. advice. The book is a fast read but loaded with strategies. I am now reading the book a second time just to ensure I caught everything...even though each chapter provides a summary of key topics.
After reading the book, I have newfound respect for The Donald, but particularly for George Ross. His knowledge flows well on the pages, with a somewhat casual tone in the writing but never appears too advanced or too simplistic. He presents topics well. The structure of the book and each chapter are organized. Each chapter is highly relevant. Undeniably, the book succeeds in its goal in providing real estate strategies that could work for all investors (from duplexes to a five-star resort).
Certainly knowing basic real estate concepts (such as air rights and leasehold interest) will help in understanding some of the case studies, but Ross and co-writer Andrew James McLean never overly complicate each example. Granted the case studies aren't as in depth as anything a business school student deals with from HBS--but the main points of each case are presented well.
I highly recommend this book. I can't find any significant faults...the book is simply well done.
George H. Ross, successful New York City real estate attorney, long-time associate of Trump and apparantly player in the Trump reality show, The Apprentice, is the major contributer to the book. His name is next. Mr. Ross has been in the business a very long time and also lectures on the skill of negotiation.
At the bottom of the page we find the author, Andrew James McLean, who has written several books on real estate investing.
This book is interesting, if simple. The anecdotes about Donald Trump make it worth reading. The details of the Trump Tower, Mar-A-Lago, and the GM Building, for example are very interesting. There is also quite a bit of chest thumping and self-congratulations in this short book, but who can argue with success?
The advice given in this book is very good, but neither new nor Earth-shaking. Anyone who is making it in the real estate world probably already knows this, but it never hurts to have it reenforced. The point that hit me the most was to avoid the tendancy to focus on the property more than the customers. There are tips on negotiation, how to find and treat customers, how to handle difficult people and how to stay out of trouble. This is not a how-to book, but has some excellent pointers.
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