Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine Hardcover – Sep 28 2009
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From the Inside Flap
These are the best of times to pursue your entrepreneurial dreams! Opportunities abound. Trump University Entrepreneurship 101, Second Edition guides you through the process step-by step, showing you how to unleash your entrepreneurial power, to overcome obstacles... and to flourish. It shows you how to identify and analyze business opportunities, select the most attractive one, and grow your business profitably.
Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. In this unbeatable business resource, he shares his lifetime of wisdom in a single volume that covers all the bases. This expanded Second Edition of Trump University Entrepreneurship 101 includes several pertinent new topics: Web 2.0, cloud computing, technopreneurship, and opportunity recognition in turbulent economic times.
Gordon de-mystifies the entrepreneurial process using the concept of the Money Machine. You feed the entrepreneurial opportunity into the top of the machine; you devise and implement an astute business design to maximize customer value; and out comes enthusiastic customers and money. The greater the value you add, the greater will be your profits. Are you ready to build your own Money Machine? Success goes to the bold!
This book is a must for anyone who dreams of founding, growing, and owning their own business. It also teaches you how to mobilize resources, develop an astute, sustainable strategy, write a brief and effective business plan, raise money, negotiate with investors, launch your business, and monitor financial progress.
Ideal as a stand-alone guidebook, this Second Edition of Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine delivers unique value for readers at all levels: high school, college, MBA, DBA students; current entrepreneurs; corporate executives; and anyone whose entrepreneurial spirit is ready to soar.
From the Back Cover
Trump University books are practical, straightforward primers on the basics of doing business the Trump waysuccessfully. Written by leading experts and including an inspiring first chapter by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide realworld business advice based on the one thing you can't get in any business schoolexperience.
In Trump University Entrepreneurship 101, Second Edition, you'll learn how to:
- Build your own Money Machine!
- Start a successful business no matter what the economy is doing
- Unleash your entrepreneurial power
- Use social networking and cloud computing to build your business
- Create a simple (and successful) business plan
- Master the art of negotiation
- Concentrate on the customer
- Launch your new venture!
Most Helpful Customer Reviews on Amazon.com (beta)
I also appreciate the writing style in clear and direct presentation, which sort of exposed me to quick digesting, to quick absorbing, to quick thinking, to quick acting, and to quick changing. The best part of this book is the "Action" section at the end of each chapter. After getting the entrepreneur's mindset and being trained to think and act like an entrepreneur, you can't wait to take actions to be a real, ambitious and successful entrepreneur!
I highly recommend this book to all my friends, business partners and the people who are reading my review: don't miss this book; this book may also work its inspirational magic on you! As a venture capitalist, I can confirm with you that the people who possess the spirit of Entrepreneurship 101 are our investment targets!
-- review written by Janice Wang
Gordon takes the reader through a true journey of his own experiences with entreprenuership and it is through this magical journey that one can truly understand what it is to be an entrepreur. You read about mistakes, sucesses, suggestions, advice, tips, and what spoke to me louder, someone's own travel down their own road to find personal passion.
This guy knows what he's talking about and knows how to write. There is no question that he's passionate about what he writes, nor that you will be a better businessperson having read this book. It's a quick read that you'll want to save forever because of all the notes and tips you'll have as reference.
The book was a gift--as I don't really read Trump.
A great read for yourself and for the entrepreneur at heart in your life.
I've taken a selection of Gordon's chapter-by-chapter examples and illustrative models and handed them out to my team in order to get everyone involved and talking the same language. The result is a common vocabulary for communicating successful thinking about how we're going to stay on the track of sustainable, profitable growth.
Getting back to the "101" of entrepreneurship isn't simply for new entrepreneurs, it's for lifelong learning entrepreneurs.