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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Hardcover – Aug 24 2009

5.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (Aug. 24 2009)
  • Language: English
  • ISBN-10: 0470743085
  • ISBN-13: 978-0470743089
  • Product Dimensions: 16.4 x 2.7 x 23.1 cm
  • Shipping Weight: 476 g
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #540,953 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.

At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.

Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.

Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably.

From the Back Cover

"Wow! Every once in a while you find a book that is asit up in your chair, take notes, tell your friends, change your lifebreakthrough. This is that book. No kidding, you can trust me."
Seth Godin, author of Tribes

"Business success today is as much about therelationships you cultivate with consumers as it is about yourproducts or services; for us at GM, the power is in combining the relationship with customers with truly exciting, brilliantly designed, and superblyexecuted vehicles. Chris and Julien have written an excellent primer on how to navigate this new environment, and how to earn the trust of thecommunities upon whom we increasingly depend."
Fritz Henderson, CEO, General Motors

"This book gives marketers permission to be human. In fact,it goes as far as suggesting it might be a benefit. Get it, read it, share it!"
John Jantsch, author of Duct Tape Marketing

"The foundation of all great marketing—online or offline—is trust.This book explains how to gain people's trust and turn it into apowerful force. Brogan and Smith are hardworking guys whoknow how to use the Web's tools to build business."
Guy Kawasaki, cofounder, Alltop.com and author of Reality Check

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#1 HALL OF FAMETOP 500 REVIEWERon December 11, 2009
Format: Hardcover
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HALL OF FAMETOP 50 REVIEWERon November 17, 2010
Format: Hardcover
0Comment| 3 people found this helpful. Was this review helpful to you? Report abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 125 reviews
8 people found this helpful.
5.0 out of 5 starsSocial Media -- "Business, it feels, is becoming an art"
on August 23, 2009 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
5.0 out of 5 starsDon't delay, get it today!
on July 9, 2014 - Published on Amazon.com
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5.0 out of 5 starsIt Takes a Trust Agent to Write About One
on June 13, 2012 - Published on Amazon.com
Format: Hardcover|Verified Purchase

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