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Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way Paperback – Mar 1 1995

4.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 248 pages
  • Publisher: Strathmoor Pr; Revised edition (March 1 1995)
  • Language: English
  • ISBN-10: 0962489158
  • ISBN-13: 978-0962489150
  • Product Dimensions: 15.9 x 2.5 x 22.9 cm
  • Shipping Weight: 358 g
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,272,164 in Books (See Top 100 in Books)
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Product description

From Booklist

The proliferation of desktop publishing has reawakened interest in the presentational aspects of printed communication; that is, in what writing looks like. When picking a fonts package, the image-conscious self-expresser would do well to consult Wheildon on the ins and outs of typography and graphic design; indeed, for those in advertising, his book will serve as a layout primer. In measured, detailed language, and drawing on nine years of research, Wheildon discusses page layout, typefaces, reader behavior, and more. Further, given subject matter that lends itself to insightful illustration, he accompanies the text with graphics that enhance and underscore his points at every turn. His writing seems a bit technical, even dry, at first, but detailed and crisp exposition combine with apt illustration to impart as much depth about the technical aspects of presenting printed communication as many readers may want. Mike Tribby


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Top customer reviews

August 28, 2016
Format: Paperback|Verified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 10 reviews
Sasha Cave
5.0 out of 5 starsVery useful summary with checklists of type and layout
November 14, 2017 - Published on Amazon.com
Format: Paperback|Verified Purchase
Tom Ahern
5.0 out of 5 starsNo other book like it
August 19, 2000 - Published on Amazon.com
Format: Paperback|Verified Purchase
10 people found this helpful.
Burnt Glass
5.0 out of 5 starsWorth Every Little Penny
April 8, 2009 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
Amazon Customer
5.0 out of 5 starsAddvertising text layout bible
August 29, 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
John Hastings
2.0 out of 5 starsGood for Advertising, But...
November 29, 1999 - Published on Amazon.com
Format: Paperback
25 people found this helpful.

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