Buy Used
CDN$ 10.66
FREE Shipping on orders over CDN$ 35.
Condition: Used: Very Good
Comment: Strong binding, pages are clean with no markings. Ships direct from Amazon!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

UnMarketing: Stop Marketing. Start Engaging. Hardcover – Sep 7 2010

4.3 out of 5 stars 7 customer reviews

See all 6 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Hardcover
CDN$ 18.68
Hardcover, Sep 7 2010
CDN$ 20.77 CDN$ 1.04

There is a newer edition of this item:

UnMarketing
CDN$ 25.69
(12)
In Stock.

Study Supplies for your test preparations Study Supplies for your test preparations

click to open popover

What other items do customers buy after viewing this item?

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 272 pages
  • Publisher: Wiley; 1 edition (Sept. 7 2010)
  • Language: English
  • ISBN-10: 047061787X
  • ISBN-13: 978-0470617878
  • Product Dimensions: 16 x 2.6 x 22.7 cm
  • Shipping Weight: 454 g
  • Average Customer Review: 4.3 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #271,542 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Review

“(INSERT NAME HERE) has written a game changer for (INSERT INDUSTRY HERE). Drop everything and read this book!”—Famous author who hasn’t read this book

“This author has paid $8,000 to be part of my ‘bestselling author program’ and he gets a testimonial as part of his fee. This is it.”—Bestselling author who has written a testimonial for every biz book out there

“This book has a great amount of words.”—Fortune 500 CEO that was at an open-bar event with author and agreed to give testimonial

“This book is the greatest business book in the world, besides mine.”—Author who only gives testimonials for people who give him one in return

Don’t believe every book testimonial you read.

From the Inside Flap

Stop marketing. Start UnMarketing.

Consider marketing. It's a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold-called just when you sit down to dinner? Having your mailbox clogged with random offers you immediately toss? Do you listen carefully to the ads that interrupt your favorite TV show? No? If these experiences are "marketing," you—and your customers—probably prefer whatever's the complete opposite.

Instead of trying the same tired methods, what if you could have a new kind of conversation with your customers and prospects? If you're ready to stop marketing and start engaging, then welcome to UnMarketing.

Taking an on-the-ground look at the changing landscape of business-customer relationships, UnMarketing gives you innovative ways out of the old "Push and Pray" rut, which assumes that messages sent out blindly and broadly will magically lead to loyal, long-term clients. Instead, you'll discover a new, highly responsive "Pull and Stay" approach that brings the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

With a smart take on using social media as a new toolset rather than just a fad, UnMarketing features numerous bite-size chapters you can consult and apply according to your unique business requirements. These chapters are all bursting with practical tips and real-world examples, giving you a sense not just of what works (and what doesn't) but of how and for whom.

If all business is built on relationships, then, no matter your enterprise, building good relationships is your business. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!

See all Product description

Customer reviews

Share your thoughts with other customers
See all 7 customer reviews

Top customer reviews

May 8, 2012
Format: Hardcover
One person found this helpful
|Comment|Report abuse
January 18, 2014
Format: Hardcover
January 23, 2011
Format: Hardcover
September 9, 2011
Format: Hardcover
October 10, 2011
Format: Hardcover
2 people found this helpful
|Comment|Report abuse
November 14, 2010
Format: Hardcover
2 people found this helpful
|Comment|Report abuse
September 20, 2010
Format: Hardcover
6 people found this helpful
|Comment|Report abuse

Where's My Stuff?

Delivery & Returns

Need Help?