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UnMarketing: Stop Marketing. Start Engaging Paperback – Feb 21 2012
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About the Author
SCOTT STRATTEN is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls "Un-Marketing." His clients' viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation. Visit UnMarketing.com
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Top Customer Reviews
If you want to better understand social media and be a part of the conversation, read this book. The chapters are short and filled with stories with specific examples and tips, with both the psychology as well as the tactics to use.
This book spends a lot of time showing you how to actively engage with people instead of marketing to them. Not only does Scott Stratten make it clear how you can have better relationship with your clients, he goes to great detail showing you how to do it.
There is a huge emphasis in the book about moving away from standard best practices and how to be one step better then your competitors. As marketers we spend time interacting with our customers but yet fail in many ways when it comes to engaging with them.
This book might not blow you away with information you already didn't know, but it will show you how is easy it is to implement small changes to improve your relationship with your customers.
If your current clients or potential clients spend a lot of time on the internet, you need to read this book.
I should also point out that this book is a super easy read. I finished it in a week and I’m not a fast reader in any way.
The only reason I didn’t give it 5 out 5 – a small amount of the pages seems where put in there as fillers rather then information anyone would require. However that was far and few.
In addition, he comes down on a cafe for not bending over backwards for one customer on twitter that wanted free wifi (and loved everything else about the cafe incidentally which is important for later), despite many other twitter followers seemingly liking going to a cafe without wifi. He gives the exact opposite advice of the premise of this book, which is to not market but engage, criticizing the cafe for not putting wifi up for the woman. The cafe did engage the customer and gave a very long, detailed and ultimately popular response to the woman. The woman ended up changing her mind about wanting wifi and said she would come back because the atmosphere of the cafe was "perfect." Cafes have been losing money, even before the economic collapse, because they were including wifi as a fad and marketing tool, without bothering to listen to customers.Read more ›
Most recent customer reviews
Outdated advice about social media. You've likely heard all the stories in this book and all the advice is dated by now. Read morePublished 14 months ago by R. Stevens
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