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UnSelling: The New Customer Experience Hardcover – Sep 29 2014

4.5 out of 5 stars 11 customer reviews

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  • UnSelling: The New Customer Experience
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  • UnBranding: 100 Branding Lessons for the Age of Disruption
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  • UnMarketing: Everything Has Changed and Nothing is Different
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Product details

  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (Sept. 29 2014)
  • Language: English
  • ISBN-10: 1118943007
  • ISBN-13: 978-1118943007
  • Product Dimensions: 14.7 x 2.2 x 22.9 cm
  • Shipping Weight: 422 g
  • Average Customer Review: 4.5 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: #132,261 in Books (See Top 100 in Books)
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Product description

Review

“Through this book you’ll learn the secrets of what really influences purchasers’ decisions by taking a wider view of the sales process” (Talk Business, March 2015)

From the Inside Flap

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality. 60 percent of a purchasing decision is made before a customer even contacts you. We have “funnel vision,” and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Creating loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

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