Understanding the Euro: The Clear and Concise Guide to the New Trans-European Currency Hardcover – Dec 1998
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Christian N. Chabot's Understanding the Euro is a well-rounded guide to the world's newest currency--whether you're planning to do business in Europe or just visit. Written in an easy-to-read question-and-answer format, the book shows how the euro is transforming Europe into a global economic powerhouse. Chabot writes, "This monetary revolution creates the second largest economic bloc in the world, a single market of almost 300 million people, a drastically changed European business environment and the first potential challenge to the supremacy of the US dollar." Chabot gives a concise history of the idea, which stems from Winston Churchill's call for a united European nation in 1946. He also looks at the risks and opportunities that the euro presents to both managers and investors and includes helpful charts that neatly summarize Euroland's 11 economies. --Dan Ring
From the Back Cover
Are you ready for the EURO? The euro is creating an entirely new playing field for global commerce. When this trans-European currency is completely phased in by 2002, it will transform Europe into one of the largest economic blocs in the world. It may even challenge the supremacy of the U.S. dollar, unleashing problems for unwary companies as well as profitable opportunities for the well-prepared. In a concise, accessible, and nontechnical style, Understanding the Euro explains the new currency and its worldwide ramifications. You'll find answers to your most pressing questions about the euro and what it will mean to your business: why the euro? when, where, and how is it being phased in? who are the holdouts, and will they eventually adopt the euro? how has the euro already changed European monetary policy? how will it affect international markets? what special effects will it have on particular industries and investments worldwide?
Top Customer Reviews
In short, Chabot's book is one stop shopping for my staff's Euro questions so don't bother wasting your time and money on other books. Buy it!
The only caveat is that if you're really into the mathematical and graphical side of economics -- this puppy ain't for you. If you look at the overload of math that Krugman's International Economics textbook gives you, this pales in comparison. I wish it had more of that, if only so that on those nights I can't sleep, I have one more resource to use. But that's what I have my girlfriend's stories for.
Anyway, go buy it. It's good.
Most recent customer reviews
I have read 2 other books about the Euro and this one is by far the best. It offers an unbiased view of the Euro unlike most other books. Read morePublished on Aug. 23 1999
This is an excellent introductory book. It is very easy to read and is very concise. It is written from a general rather than a particualar nationalist view as are several other... Read morePublished on May 7 1999
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