No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Digital List Price: CDN$ 27.99
Kindle Price: CDN$ 22.39

Save CDN$ 7.84 (26%)

includes free international wireless delivery via Amazon Whispernet

These promotions will be applied to this item:

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Understanding Media: The Extensions of Man by [McLuhan, Marshall]
Kindle App Ad

Understanding Media: The Extensions of Man Kindle Edition

4.3 out of 5 stars 24 customer reviews

See all 5 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
CDN$ 22.39

Length: 616 pages Word Wise: Enabled

Kindle Monthly Deals
Each month we unveil a new collection of Kindle books for $3.99 or less. Deals expire on the last day of the month. See more.

Product description

Product Description

When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan’s best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon’s own words, “McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls ‘the creative process of knowing.’” Much to the chagrin of his contemporary critics McLuhan’s preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an "understanding of how media operate" and to provoke reflection.

In the 1960s McLuhan’s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village.

This critical edition features an appendix that makes available for the first time the core of the research project that spawned the book and individual chapter notes are supported by a glossary of terms, indices of subjects, names, and works cited. There is also a complete bibliography of McLuhan’s published works.

W. Terrence Gordon is Associate General Editor of the Gingko Press McLuhan publishing program, author of the biography Marshall McLuhan: Escape into Understanding and McLuhan for Beginners.

Product details

  • Format: Kindle Edition
  • File Size: 2348 KB
  • Print Length: 500 pages
  • Publisher: Gingko Press; Critical edition (June 14 2013)
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00DIEZI7U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.3 out of 5 stars 24 customer reviews
  • Amazon Bestsellers Rank: #124,152 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?

click to open popover

Customer reviews

Top customer reviews

on December 6, 2001
Format: Paperback
0Comment|Was this review helpful to you?YesNoReport abuse
on January 29, 2000
Format: Paperback
0Comment|Was this review helpful to you?YesNoReport abuse
on June 1, 2001
Format: Paperback
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on February 24, 2001
Format: Paperback
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse

Most recent customer reviews


Where's My Stuff?

Delivery & Returns

Need Help?