Understanding Media: The Extensions of Man Hardcover – Nov 1 2003
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Top Customer Reviews
In other words, and in acknowldgement of Nicholas Carr's own work, how shallow can you get?
This book, "Understanding Media: The Extensions of Man" is by far McLuhan's greatest book. It is set up like any useful text with the first part being the theory, while the second part contains the practice. He explains in the theoretical part that media is the extension of man. That all things created by man have come from man's own experience. This is like a dream, in one sense, where one must determine at some point that they are creators of the dream, and therefore, all content of the dream must apply to the dreamer's existence, and no one elses. Likewise, all inventions and discoveries are aspects of human dimensions that have been created by man, and therefore must come from man's inner experiences. These inventions are ultimately what McLuhan calls extensions, as they extend our human capacity for that movement or experience. The foot can travel so fast, while the tire is the extension of the foot, and therefore can move at a much higher rate of speed than the foot.
It seems that the most confusing aspect of McLuhan's theories is the idea of content versus context. The assumption of media study is to psychologize advertisments or the like. This way of approach is far from his point. He says, "My own way of approaching the media is perceptual not conceptual." What he is saying is that he uses his senses to gain understanding of the media, not theoretical concepts.Read more ›
Most recent customer reviews
At first I didn't get what McLuhan was on about. But once I cottoned on to the full implications of white light being pure information without content, it all made sense. Read morePublished on Jan. 14 2003
Become more confused by reading it is more like it. Marshall McLuhan has lots of ideas and very little back-up. Read morePublished on Aug. 13 2002
I found this book in a second-hand bookstore for under one dollar. Had never heard of it, had never heard of him but I am fascinated by the media, specifically advertising. Read morePublished on Dec 6 2001 by A. Ort
Marshall McLuhan introduces us to the world of the media through history and how these media have dominated our life for centuries, from the very beginning of humanity. Read morePublished on Oct. 4 2001 by Dr Jacques COULARDEAU
McLuhan, who served as the Director for the Center for Culture and Technology at the University of Toronto in the mid 1960s, wrote four major works focusing focus on media's impact... Read morePublished on July 25 2001 by William Gawthrop
UNDERSTANDING MEDIA is the Marshall McLuhan "bible". He is regarded as Information Age guru so there is onus in becoming familiar with his ideas even when they are... Read morePublished on July 19 2001 by Arthur F. McVarish
A Triple A Triptych for those of us that are clueless about the new fandangled.Published on March 3 2001 by Dennis E. Hill
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