CDN$ 20.92
FREE Shipping on orders over CDN$ 35.
In Stock.
Ships from and sold by Amazon.ca. Gift-wrap available.

Ship to:
To see addresses, please
Or
Please enter a valid postal code.
Or
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Unfair Advantage: Sell with NLP!: Revised Edition Paperback – Apr 24 2012

3.8 out of 5 stars 4 customer reviews

See all 11 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
CDN$ 20.92
CDN$ 17.42 CDN$ 31.74

50% Off Amazon Prime when you join Amazon Student
click to open popover

What other items do customers buy after viewing this item?

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.



Oprah's Book Club
Newest pick
"Behold the Dreamers" is an unforgettable debut novel about a family's struggle to make a new life in America from author Imbolo Mbue. Learn more

Product details

  • Paperback: 300 pages
  • Publisher: Lakin Associates (April 24 2012)
  • Language: English
  • ISBN-10: 0967916240
  • ISBN-13: 978-0967916248
  • Product Dimensions: 15.2 x 1.7 x 22.9 cm
  • Shipping Weight: 517 g
  • Average Customer Review: 3.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #12,381 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

From the Author

This book is unique in its emphasis on proven practical techniques. It is not a "motivation" book, because successful sales results is all the motivation you need. The Unfair Advantage began when a client told me they wanted to avoid "coming in second", as they described it. Over a fifteen year period, the program grew into the content you will see in this book. Don't buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you. --This text refers to an out of print or unavailable edition of this title.

About the Author

Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist dedicated to helping people and businesses be more effective. In talking with sales and marketing people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business. As a result, he has concentrated on teaching skills for selling yourself, your ideas, and your products, including the practical applications of NLP (neurolinguistic programming). Since the mid-1980’s, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. At the same time, he has discovered that few sales people are trained to sell themselves and how to use language to increase their effectiveness. Not surprisingly, he has seen remarkable sales increases resulting from brief training in the art and skill of selling YOU. His workshop, "The Unfair Advantage—Sell with NLP!", has been seen by representatives of over 750 companies in the U.S., U.K., Russia, Hungary, Italy, and Canada. He has trained managers from companies such as Xerox, PacBell, Andersen Consulting, American General, Cable and Wireless, Hewlett Packard, GE, and many others. He has written or contributed to articles in "Selling Power", "HR Magazine", "Production and Inventory Management", and "Sales and Marketing Excellence". He is a recipient of the “TEC 200” and “Vistage 100 Achievement Award” designations for outstanding resource speakers to TEC (now called Vistage). His book (based on the workshop) has been translated and published in English, Romanian, Polish and Spanish languages. An audio version of the original edition of the book and a DVD of a live workshop are available. New online lessons can be seen at www.SellWithNLP.com.


Customer Reviews

Top Customer Reviews

on May 2, 2002
Format: Paperback
0Comment|Was this review helpful to you?YesNoReport abuse
on July 6, 2004
Format: Paperback
0Comment|Was this review helpful to you?YesNoReport abuse
on October 2, 2003
Format: Paperback
0Comment|Was this review helpful to you?YesNoReport abuse
on December 5, 2003
Format: Paperback
0Comment|Was this review helpful to you?YesNoReport abuse

Most Helpful Customer Reviews on Amazon.com

Amazon.com: 4.1 out of 5 stars 40 reviews
One person found this helpful.
5.0 out of 5 starsGet more sales by writing ad copy that appeals to all potential buyers,
on August 20, 2015 - Published on Amazon.com
Verified Purchase
One person found this helpful.
5.0 out of 5 starsThis is the one
on May 12, 2014 - Published on Amazon.com
Format: Paperback|Verified Purchase
45 people found this helpful.
5.0 out of 5 starsThe best "invisible" selling system that really works
on July 31, 2001 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
3.0 out of 5 starsOK, minimal actual "advantage"
on December 8, 2012 - Published on Amazon.com
Verified Purchase
4.0 out of 5 starsKnowledgeable
on September 26, 2012 - Published on Amazon.com
Verified Purchase

Look for similar items by category