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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Paperback – Jan 1 2010

4.2 out of 5 stars 14 customer reviews

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Product details

  • Paperback: 272 pages
  • Publisher: Rockport Publishers; Second Edition, Revised and Updated edition (Jan. 1 2010)
  • Language: English
  • ISBN-10: 1592535879
  • ISBN-13: 978-1592535873
  • Product Dimensions: 22.2 x 1.9 x 26 cm
  • Shipping Weight: 839 g
  • Average Customer Review: 4.2 out of 5 stars 14 customer reviews
  • Amazon Bestsellers Rank: #87,932 in Books (See Top 100 in Books)
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Product description

About the Author

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.

William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.


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