- Hardcover: 216 pages
- Publisher: Rockport Publishers (Oct. 1 2003)
- Language: English
- ISBN-10: 1592530079
- ISBN-13: 978-1592530076
- Product Dimensions: 2.5 x 2.5 x 2.5 cm
- Shipping Weight: 1 Kg
- Average Customer Review: 13 customer reviews
- Amazon Bestsellers Rank: #406,035 in Books (See Top 100 in Books)
Universal Principles of Design Hardcover – Oct 1 2003
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About the Author
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
Top customer reviews
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Universal Principles of Design is far less academic and objective than it proports. For example, if I had based one of my principles on an example I would have researched it beyond merely using internet heresay (DVORAK v. QWERTY, for example). That's not to say it isn't enjoyable, as the text itself is neat, modernist, clean and is, at times, interesting and informative. However, Universal Principles of Design lacks the academic depth needed for usability and never extends beyond introductions and formalities. The book is something that aspires to belong more on the coffee table as a chic relic of interest in design than as a usable, practical text to earmark, underline in, and really utilize as a day to day guidebook.
very well written and easy to read....with great examples!
I recommend this book to people in design or design related field.....
Each principle is described in terms of how and when it can be applied to a design, and often general guidelines for usage. I plan to read this book once through to obtain a basic understanding of the concepts, and retain it for reference in my future endeavors. Each principle has around 2-3 citations, for more in-depth research. Some of the principles are obvious, but the text allows the reader to obtain a greater understanding of its importance.
One reviewer mentioned the lack of research on the part of the authors, I don't really believe thats a problem. The examples are common and easy to understand, I don't see a problem with that, and I think it would have been unnecessary for the authors to use more complex or worldly examples.
This book would definitely be good reference for a student, though I'm not sure if a professional would get as much use out of it. This is a great reference for any design discipline, I highly recommend it. Another good book for students is 101 Things I Learned in Architecture School by Matthew Frederick. It serves as a reminder of many (obvious) principles and concepts that should always be considered in every design, but are easily overlooked in the hectic life of an architecture student.
Excellent writing, excellent topical content, and excellent diagrams and examples.
My compliments to the authors, as well as Rockport (whose books I usually despise for lacking substance despite their nice graphics).
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