Universal Principles of Design Hardcover – Oct 1 2003
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About the Author
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
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Top Customer Reviews
Universal Principles of Design is far less academic and objective than it proports. For example, if I had based one of my principles on an example I would have researched it beyond merely using internet heresay (DVORAK v. QWERTY, for example). That's not to say it isn't enjoyable, as the text itself is neat, modernist, clean and is, at times, interesting and informative. However, Universal Principles of Design lacks the academic depth needed for usability and never extends beyond introductions and formalities. The book is something that aspires to belong more on the coffee table as a chic relic of interest in design than as a usable, practical text to earmark, underline in, and really utilize as a day to day guidebook.
Each principle is described in terms of how and when it can be applied to a design, and often general guidelines for usage. I plan to read this book once through to obtain a basic understanding of the concepts, and retain it for reference in my future endeavors. Each principle has around 2-3 citations, for more in-depth research. Some of the principles are obvious, but the text allows the reader to obtain a greater understanding of its importance.
One reviewer mentioned the lack of research on the part of the authors, I don't really believe thats a problem. The examples are common and easy to understand, I don't see a problem with that, and I think it would have been unnecessary for the authors to use more complex or worldly examples.
This book would definitely be good reference for a student, though I'm not sure if a professional would get as much use out of it. This is a great reference for any design discipline, I highly recommend it. Another good book for students is 101 Things I Learned in Architecture School by Matthew Frederick. It serves as a reminder of many (obvious) principles and concepts that should always be considered in every design, but are easily overlooked in the hectic life of an architecture student.
Excellent writing, excellent topical content, and excellent diagrams and examples.
My compliments to the authors, as well as Rockport (whose books I usually despise for lacking substance despite their nice graphics).
Most recent customer reviews
It might lacks the depth of some academic books, but it is one of the best a to z guide on the subject; it is enjoyable and easy to read, interesting and informative at the same... Read morePublished on March 19 2012 by Vincent Falardeau
Wonderful resource, well-written and attractively designed. I can't imagine any designer in any field not finding this invaluable. Ideal for any experience level as well. Read morePublished on Jan. 1 2004 by Andrew Otwell
Whether you are just starting out or are an old hat, this book is outstanding. It defined many of the techniques I use as well as give more detail. Read morePublished on Dec 3 2003 by J. Tenut
First, I wasn't sure if I should buy this book, but after reading half the book at the bookstore, I am convinced this is one of the best a-z guide on user... Read morePublished on Nov. 24 2003 by Jisoo Kim
The most irresistible book in design that I've seen for a very long time. Books are usually such a subjective thing that I don't normally insist on anyone reading the same things I... Read morePublished on Nov. 20 2003 by Richard Bird