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The Victory Lab: The Secret Science of Winning Campaigns Hardcover – Sep 11 2012

3.8 out of 5 stars 3 customer reviews

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How to Stop Time

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Product details

  • Hardcover: 368 pages
  • Publisher: Crown (Sept. 11 2012)
  • Language: English
  • ISBN-10: 030795479X
  • ISBN-13: 978-0307954794
  • Product Dimensions: 16.5 x 3.3 x 24.3 cm
  • Shipping Weight: 567 g
  • Average Customer Review: 3.8 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #282,764 in Books (See Top 100 in Books)
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Product description

Review

“Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you’ll know a whole lot more about what’s behind those calls and letters jamming your phone lines and mailboxes.” —Jeff Greenfield, The Washington Post

“[The Victory Lab] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics.” —The New Republic

“Brainy.” —New York

“A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail—and a delight for those who simply enjoy a terrific read.” —John Heilemann and Mark Halperin, authors of Game Change

“Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation.  This is a terrific and important book.” —David Grann, author of The Lost City of Z

“Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news.” —Richard Ben Cramer, author of What it Takes

About the Author

Sasha Issenberg is a columnist for Slate and the Washington correspondent for Monocle.  He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine.  His first book, The Sushi Economy, was published in 2007.


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October 13, 2014
Format: Kindle Edition
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August 23, 2017
Format: Paperback|Verified Purchase
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June 7, 2015
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.1 out of 5 stars 91 reviews
John M. Ford
3.0 out of 5 starsCampaigning in the Age of Big Data
October 13, 2014 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
5 people found this helpful.
Bunny the Mule
3.0 out of 5 starsDifficult but informative Read
January 21, 2013 - Published on Amazon.com
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2 people found this helpful.
platpak
5.0 out of 5 starsExtremely well-written and incredibly authentic!!
August 17, 2013 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
One person found this helpful.
Chris Phelan
4.0 out of 5 starsExcellent resource, packed with research
March 24, 2017 - Published on Amazon.com
Format: Paperback|Verified Purchase
ematarese
5.0 out of 5 starsObama campaign from the inside
November 27, 2012 - Published on Amazon.com
Verified Purchase
One person found this helpful.

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