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Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home by [Linsdell, Jo]
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Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home Kindle Edition

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Length: 124 pages Enhanced Typesetting: Enabled Page Flip: Enabled

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Product Description

Product Description

Want to know how to sell more books online? This is the book for you!

Virtual Book Tours are a great way to create a buzz for a new release or to put life back into an older publication. In this book I'll take you through everything you need to know to be able to set up and carry out a successful virtual book tour.

The book is divided into 4 main sections for easy navigation:

1) What is a Virtual Book Tour?
2) How to organise your own tour
3) Promoting a tour
4) Useful resources

You'll find it packed with links, tips, and advice to help make your tour a hit.

About the Author

Born in Gillingham, Kent (UK) in September 1980. Married name Joanne Denise Feliciani. She uses her maiden name, Linsdell, as her pen name. Having passed 10 GCSE's, she went on to study Business Studies, History and Art A-Levels at Yateley 6th Form. She left England and moved to Rome, Italy in June 2001, where she now lives with her Italian husband and their two young sons. She has published four books in print 'Fairy May', 'Out and About at the Zoo', 'Italian for tourists' and 'A Guide to Weddings in Italy' as well as various ebooks. Her latest 'Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home' was released in September 2013. Find out more about her at her website www.jolinsdell.com

Product Details

  • Format: Kindle Edition
  • File Size: 1306 KB
  • Print Length: 124 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00ELNAQ92
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #498,954 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
It only took me an hour to read Virtual Book Tours—the first time. Going back through the passages I've highlighted and implementing Jo Linsdell's advice will take a lot longer. I appreciated the easy-to-understand explanations, the practical tips, and the ideas that I'll be able to adapt to suit my personality and my own book tour needs.

Topics include how to organize and promote your tour, how to define your goals and measure results, and how to be the sort of guest who'll be welcome back. The book encourages writers to think beyond blog tours; why not include radio, Facebook, Google Hangouts, Twitter? And why not work with our strengths and then challenge ourselves with at least one stop that's outside our comfort zone?

I like how customizable these tour ideas are, allowing for individual abilities, schedules and goals. The final section offers pages of links to host sites, interviewers, reviewers, promotions etc. Naturally, an author will have to investigate which ones match his or her particular target readers

Some how-to books leave me feeling overwhelmed, but this one provided direction and I felt empowered. The highlights I made in the text have become my to-do list.

Virtual Book Tours is in the middle of its own tour right now, and during September the Kindle price is $2.99 instead of the regular $4.99. Jo Linsdell is an author, illustrator and business professional who was named to the Who's Who in the Writing Industry in 2009.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9d4696e4) out of 5 stars 14 reviews
3 of 3 people found the following review helpful
HASH(0x9bc41834) out of 5 stars Your One Stop Guide to Virtual Book Tours Sept. 7 2013
By Lady Helen Doherty - Published on Amazon.com
Format: Kindle Edition
I have completed one virtual book tour for a trilogy of picture books about squirrels, so when the opportunity arose to review Virtual Book Tours I jumped at it, as I wanted to see how well I done on my own tour, where I went wrong and what I could improve next time around.

My virtual book tour was a rather fly by the pants event, so the planning section of the book was quite an eye opener, as it gives additional places to find reviewers and other methods I'd not thought about - like searching on Google - I did a search today for "PR Friendly Mom Bloggers" and I was blown away by the first search result, which was a linky directory with over 500 Mom bloggers, which will keep me busy for a while! There are also other invaluable links I will try out as well.

One area that I could have improved on is that I could have done more interaction with my hosts and their readers, but I did convey my thanks to every host. However, I received an email the other day from a lady thanking me for an interview and a review I posted on this website and it was so enthusiastic and grateful - I'm not sure my paltry thank yous were enough!

I must admit I did try to emulate Jo Linsdell's media kit for my trilogy of picture books, as I was intrigued by and a host for her Out and About at the Zoo picture book tour, but I really need to try press releases, creating some of the other promotional materials and carrying out the promotional methods revealed in this book.

One piece of advice I will definitely take on board is to re-purpose content - I have a string of reviews and interviews out there on the internet, but they are not all on my media page, in fact at the moment I don't even have a media page, so that's a wasted opportunity right there.

This book has taught me that for my next virtual book tours, I will need to try to find more specialized bloggers and hosts in the parenting arena. I also need to have a sharper focus on what I want to achieve from the tour and get used to using social media more to my advantage.

The resources in the book are phenomenal - there are lists of potential hosts, internet radio shows (I've not ventured on this ground yet) and much more and the final check list will be invaluable to me.

A very well written and comprehensive book - after reading this, there can be no excuse not give a virtual book tour a go.

There may be a time in the future that I start offering virtual book tours to picture book authors, so I will definitely digest and follow this advice in perfecting my own tours first.
2 of 2 people found the following review helpful
HASH(0x9bc475b8) out of 5 stars The World Beyond Facebook Nov. 9 2013
By mtgypsy - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I don’t often visit the world of writing on my blog (Victoriasreadingalcove at wordpress). Most of the writers I have interviewed were invited to contribute to a special interest of the time, such as research for books on science fiction or history or some other topic I was delving into. Sometimes I just get excited about something I’ve found that really helps me as I work through my own writing. Most of the time, I stick to building my platform and letting my fans and readers get to know me. That process is rooted quite deeply in how a blog is managed.

I adore many of the friends I have made over the past couple of years as I have become more deeply involved in social media. I probably spend far more time on Facebook than I should; it is, however, my main source of “outside world” contact. Granted, that can be a bit skewed. What I have noticed is that many of the places I visit, the groups that have included me in hopes of my contribution, and the pages that are created for various and sundry books, products, or people, have become overwhelmed with advertising. Some of my most cherished groups have clamped down hard on hawkers and provided a day or a place to “hang out your shingle.” Then, the managers work hard to keep the communication as informative as possible.

Many marketing gurus in the book industry will tell you that blasting your new release in a dozen or more groups/pages in social media is looked on as spam and does more harm than good. Sadly, I tend to ignore most of those announcements, focusing more on the informative chats and concentrating on building my network. I must smile as I write this, because I almost missed a review on my own book with this inattention. So, where can you express yourself, tell people about your latest work, define for the world the thing you most want to say? On your blog. There are books on how to structure a really successful blog, whether you want to sell books or not – and I will look at them in coming weeks. Right now I want to talk about Jo Linsdell and her marvelous little book about tours.

Blogs are wonderful things if used to their greatest advantage. I use mine as a quiet place to express my discoveries, share my wonder, and build an audience for the way I think and write. In that process, it is often fun to entertain a guest. This, of course, is what happens in a blog tour. It is a time when you have someone in for tea (or coffee) and chat about a mutual interest. Jo shows you how to use that chat to the best advantage of the host and the guest.

There are rules one should follow to be a good guest and a good host. If you want to discuss some aspect of a work in progress, then you need to find blog hosts interested in your topic, the way you work, how you write, where your inspiration comes from. As noted, I have invited guests to share their point of view on a number of topics. It gives my blog life, draws traffic and, well, I usually learn something very interesting.

I learned a great deal from Jo’s book. She will take you through all of the steps of organizing, managing, closing and analyzing a blog tour. This little book is packed with page after page of links and references to help you find the blogs that fit you like a glass slipper. There are even commercial resources you can take advantage of, if you don’t feel confident enough to manage the first tour on your own.

One of my favorite parts (since I’m so obsessive when it comes to organization) is how you think through the process of organizing. What do you want to accomplish? What is your goal for the tour in general? (Don’t cop out here and say – “sell books.”) Think about what is most important about your work. Do you write fun youth fiction where the character grows? Is it steampunk or scifi fantasy? Do your characters portray historical personalities? If you know where you are going, then you have a much better chance of picking effective blog hosts (ones that will actually welcome you) and you will know what type of blog posts you want. Reviews are only one. There are interviews (of you and your characters) or feature stories. Jo knows I like to do book reviews, and that is what she asked of me.

As it happens, I also work with a small publishing company, and marketing is one of our highest priorities. Her book has saved me hours of research combing through the internet. All those feeble attempts to have volunteers help me dig up suitable blogs for tours for our authors became passé the moment I read her book. For this I will be forever grateful! People are busy and volunteers do have lives.

I think that Jo has addressed a really important aspect of the cyber world, and she has given clear and sound advice. Exchanging ideas, progress, thoughts, and connections in a media that allows reflection and preparation has a very different flavor from the “buy me,” “like me,” freebie hurly- burly of social media. Don’t get me wrong: I believe that there is a place and time for marketing on the big network sites. But I much prefer the path described by my friend and colleague, Jo Linsdell.
2 of 2 people found the following review helpful
HASH(0x9bc478d0) out of 5 stars Jo Linsdell Makes Virtual Book Tours Easy! Oct. 3 2013
By SHegyes - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I don't read non-fiction that often. Even when I "read" it, I'm not "reading" but skimming over the parts that I could give two shytes about for the bits I want to read.

The fact that I read Jo's book doesn't surprise me (most of the non-fiction I read has been writing-related). What surprises me is how FAST I read it.

"Nobody ever made money writing a book - only by selling it." -Brian Jud

From the start of that quote to the end of the book, I was caught like a fish on the end of the line, being drawn in to the fisherman.

When I began reading, I knew nothing about virtual book tours. Nada. Absolutely nothing.

Now, not only do I understand them better, but I feel that I might be able to attempt one myself closer to the time I publish my own work. Jo uses simple, clear vocabulary to discuss book tours and everything needed to complete one of your own as well as gives information about what kind of tours there are, and how to go about setting one up.

From the full definition and description of virtual book tours to discussions about what to include in a "media kit" - something I have never heard about before reading this book - Jo shows how easy and (most importantly) how rewarding a virtual book tour can be.

If you're interested in doing or hosting a virtual book tour or, like me, need to discover what it actually is, pick up a copy of this book. You'll be glad you did!
1 of 1 people found the following review helpful
HASH(0x9bc47510) out of 5 stars Great resource Jan. 25 2014
By Alina Popescu - Published on Amazon.com
Format: Kindle Edition
Virtual Book Tours is well structured, easy to read, and it makes learning about blog tours seamless. You will understand what a tour is, how to determine your target audience, how to set your goals, how to find hosts, schedule stops, promote your tour, and, extremely important, how to measure results.

If you haven’t been on a tour and have no idea where to start, this book will definitely explain it all for you. If you have some idea about what’s what, Virtual Book Tours will clarify everything for you and give you the resources you need. If you’ve even organized tours, this book will help you do it better the next time around.

I highly recommend you try it, regardless of your experience with virtual blog tours for books of any kind.
1 of 1 people found the following review helpful
HASH(0x9bc4a2b8) out of 5 stars Excellent resource for writers Sept. 27 2013
By Lover of books - Published on Amazon.com
Format: Kindle Edition
I just read Jo Linsdell's book, Virtual Book Tours, and it couldn't have come at a better time for me. I've read lots of books aimed at helping writers market their books but this one stands out from all the rest. It's easy to understand and the information is useful, not just filler for a book. It will be my guide as I plan and set up my virtual book tours and I'm sure, because of this book, they will be a huge success. I will be buying the hard copy once it is available. Thank you Jo!