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We the Media: Grassroots Journalism by the People, for the People Hardcover – Jul 29 2004

3.5 out of 5 stars 2 customer reviews

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Product Details

  • Hardcover: 320 pages
  • Publisher: O'Reilly Media; 1 edition (July 29 2004)
  • Language: English
  • ISBN-10: 0596007337
  • ISBN-13: 978-0596007331
  • Product Dimensions: 14 x 3 x 21.6 cm
  • Shipping Weight: 581 g
  • Average Customer Review: 3.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #2,463,541 in Books (See Top 100 in Books)
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Product Description

Book Description

"We the Media vividly demonstrates how technology can help save journalism." Ken Auletta, author of "Backstory: Inside the Business of News"

About the Author

Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is, a site "of, by and for the Bay Area." Gillmor is is author of We the Media: Grassroots Journalism by the People, for the People (O'Reilly Media, 2004), a book that explains the rise of citizens' media and why it matters.

From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. A Phi Beta Kappa graduate of the University of Vermont, Gillmor received a Herbert Davenport fellowship in 1982 for economics and business reporting at the University of Missouri School of Journalism. During the 1986-87 academic year he was a journalism fellow at the University of Michigan in Ann Arbor, where he studied history, political theory and economics. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.

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Top Customer Reviews

Format: Paperback
Dan Gilmor here presents the attitude toward technology & journalism that any journalist will need to have if he/she will survive long in this new era. They need to embrace, or at least reckon with, the new media.

Here Gilmor gives an enlightening look at the changing face of journalism and the negative and positive changes it makes.

I'm not a professional journalist, but I found this book to be fascinating and informative. I credit it with helping me to stick with blogging, and seeing it as something more significant than a passing fad. All journalists should read this, I believe!
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Format: Hardcover
that goes on and on without really saying anything. Why, for example, does the author not address the real issues like SLAPP lawsuits that the powerful corporations Varian Medical Systems and celebrities Johnnie Cochran, yes the OJ attorney, use to silence reporters or as this author calls them, bloggers.
A waste of money, this book.
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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars 33 reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars An Excellent Look At Citizens Media April 22 2005
By missed - Published on
Format: Hardcover Verified Purchase
Television, print, radio, etc. has long been the bastion of traditional media. That is, until the Internet became the tool of the people, allowing us to participate in content creation in ways never before seen. The masses have become less content in being subscribers to traditional media outlets; the Internet has become one of the major tools through which citizens have taken the idea of Journalist off its high pedestal and is helping us to reshape the very nature of who makes content and why it is important.

Dan Gillmor is a journalist of both traditional and new media, and his "Wethe Media" is an excellent study into how citizen's media is of growing importance in today's society. Gillmor uses a variety of relatively recent cases, such as the Howard Dean candidacy, and looks closely at how these instances are proving that citizens media is maturing rapidly and its tools will become the new face of new media.

An excellent, easy to read bit of work, Gillmor has done a stellar job in the tradition of Reingold, Lessig and others in exploring and supporting the common man in the face of tradition.
23 of 25 people found the following review helpful
4.0 out of 5 stars Easy to read overview, sensible, read with Trippi's book Oct. 22 2004
By Robert David STEELE Vivas - Published on
Format: Hardcover Verified Purchase
Edited 20 Dec 07 to add links.

Joe Trippi's book, The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything joins Howard Rheingold's book, Smart Mobs: The Next Social Revolution and Bill Moyer's collaborative book, Doing Democracy as the companions for this book--taken together, the four books provide everything any group needs to "take back the power."

Whereas Trippi provides a personal story that illuminates the new power that comes from combining citizen activism with Internet-enabled networking, this book focuses more on the role the Internet and blogs play in the perception and dissemination of accurate unbiased information. It is not only an elegant presentation, easy to read, with good notes and a fine seven-page listing of cool web sites, but it also provides a useful survey of past writings on this topic--with due credit to Alvin Toffler's first perception of the trend toward mass customization and the elimination of intermediaries, together with original thoughts from the author.

This book could become a standard undergraduate reference on non-standard news sources and the blurring of the lines between producers and consumers of information (or in the government world, of intelligence).

Resistance to change by established media; the incredible emotional and intellectual growth that comes from having a "media" of, by, and for the people that is ***open*** to new facts and context and constantly being ***refreshed***, and the undeniable ability of the people in the aggregate to triumph in their assembled expertise, over niche experts spouting biases funded by specific institutions, all come across early in the book.

The book is provocative, exploring what it means when more and more information is available to the citizen, to include information embedded in foods or objects that communicates, in effect, "if you eat me I will kill you," the author's most memorable turn of phase that really makes the point.

While respecting privacy, the author notes that this may, as David Brin has suggested, be a relic of a pre-technological time. Indeed, I was reminded of the scene in Sho-Gun, where a person had to pause to defecate along the side of the trail, and everyone else simply stood around and did not pay attention--a very old form of privacy that we may be going back to.

Feedster gets some good advertising, and it bears mention that Trippi is still at the Google/email stage, while Gillmor is at the Feedster/RSS/Wiki stage.

Between Trippi and Gillmor, the term "open source politics" can now be said to be established. The line between open source software, open source intelligence or information, and open spectrum can be expected to blur further as public demands for openness and transparency are backed up with the financial power that only an aroused and engaged public can bring to bear.

Gilmor is riveting and 100% on target when he explores the meaning of all this for Homeland Security. He points out that not only is localized observation going to be the critical factor in preventing another 9-11, but that the existing budget and program for homeland security does not provide one iota of attention to the challenge of soliciting information from citizens, and ensuring that the "dots" from citizens get processed and made sense of.

The book slows in the middle with some case studies I could have done without, and then picks up for a strong conclusion by reviewing the basic laws (Moore, Metcalfe, Reed) in order to make the point, as John Gage noted in 2000, that once you have playstations wired for Internet access, and DoKoMo mobile phones that pre-teens can afford, the people ***own*** the world of information.

Spies and others concerned about deception and mischief on the Internet will appreciate the chapter on trolls, spin, and the boundaries of trust. Bottom line: there are public solutions to private misbehavior.

The chapter on lawyers and the grotesque manner in which copyright law is being extended and perverted, allowing a few to steal from our common heritage while hindering innovation (the author's words), should outrage. Lawrence Lessin and Cass Sunstein are still the top minds on this topic, but Gillmore does a fine job of articulating some of the key points.

The book ends on a great note: for the first time in history, a global, continuous feedback loop among a considerable number of the people in possible. This may not overthrow everything, as Trippi suggests, but it most assuredly does ***change*** everything.

I have taken one star away because of really rotten binding--the book, elegant in both substance and presentation, started falling apart in my hands within an hour of my cracking it open.

New books, with reviews, since this was published:
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Collective Intelligence: Mankind's Emerging World in Cyberspace
Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century
Escaping the Matrix: How We the People can change the world
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
One from Many: VISA and the Rise of Chaordic Organization
A Power Governments Cannot Suppress
6 of 7 people found the following review helpful
5.0 out of 5 stars The future of news gathering Aug. 1 2004
By PeterB - Published on
Format: Hardcover Verified Purchase
First a disclaimer. I've only read the drafts Dan posted on his blog. But from those chapters, this book is unlike anything written before. Dan is a rare combination of a strong technologist and brilliant journalist with strong ethics. Taken together this book describes events and makes predictions about the future of news reporting, particularly as it is influenced by the Internet. One of the best examples is a conference in which a CEO of a prominent company was speaking lamenting about his business problems. While this conference was being blogged, Buzz Bruggeman, reading the blog, did a quick search and found this speaker had just made a killing selling his options. Before he finished his talk he was confronted with this information, proving there's no where to hide when it comes to the Internet.
9 of 18 people found the following review helpful
3.0 out of 5 stars Repetitive and blemished, but still worth reading Aug. 10 2004
By Paul Schmidt - Published on
Format: Hardcover Verified Purchase
This is the first book I've seen on the incursion of citizen's media on the corporate news organizations, and has a fair amount of information on the history, and the technologies involved.

Dan repeats himself a number of times; for example, SMS gets defined multiple times throughout the book. A good developmental editor would have caught these problems, but this isn't difficult to overlook while reading.

The big blemish is that his left-leaning political views appear too often and too obviously. Early on, he even makes the claim that Big Media is politically conservative, something only he and Eric Alterman still seem to believe. His lefty, er, progressive readers might not notice, but because a number of the more popular blogs are antidotes to the liberal media slant, those of us who visit those blogs are likely to wince at some of his comments.

All that being said, overall, it's worth the read, until a better work on the subject comes out.
5 of 5 people found the following review helpful
3.0 out of 5 stars Devotes 12 chapters to a message that could've been said in 1 March 11 2010
By A. Lopez - Published on
Format: Paperback
We the Media was written to persuade the reader to become a grassroots journalist, or at least a participant in the cause. Gillmor advocates the information sources found in blogs, forums, wikis, and other social sites. He believes the information found in this `underground' is just as rich, or even richer than big media.

He points to technological advances as being the reason for the advent of web 2.0.

Gillmor wants big media and grassroots journalism to work together and create a new form of collaborative journalism. He is passionate about the idea, and he pushes the reader to change... or at least understand the benefit of this slowly emerging movement.

The book reads well, and he incorporates many examples to support his ideas.

Gillmor has a zealous voice, but his message is nothing new.

The book was written in 2005, and it's now 2010, so many of the events cited as examples are out of date.

The book reads like an activist-speech, and devotes 12 chapters to a message that could've been said in 1. The same message was being hammered in different angles, and I got tired midway.

Although I admire the purpose of this book, you already know much of what's in here; It's not a must read.