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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Hardcover – Mar 10 2010


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Product details

  • Hardcover: 192 pages
  • Publisher: Praeger (Nov. 30 2008)
  • Language: English
  • ISBN-10: 0313351872
  • ISBN-13: 978-0313351877
  • Product Dimensions: 15.2 x 1.4 x 22.9 cm
  • Shipping Weight: 431 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,695,341 in Books (See Top 100 in Books)
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Product description

Review

"Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Website vibrant; and ways to protect yourself form the growing menace of cybercrime." - Booklist

"This valuable compendium organizes, evaluates, and places into context online business models, trends, and technologies. It considers where the Web has been and where it is going, with implications of these developments for business. The new generation, Web 2.0, is characterized by a shift to individual users who are now able to customize their Web experience and engage in social communication networks, leading to an integrative experience unimagined in the first, more static iteration of Web-based technologies. Funk, a Web publishing practitioner, traces these complex developments with great clarity, utilizing simple, concise language to frame the discussion. Useful case studies illustrate the potential as the Web evolves in serving customers and creating new business opportunities. The author also traces developments to the Web 3.0 environment. This well-organized and well-written work is essential for anyone interested in the Web and its development, particularly as it relates to the business world. Essential. General readers, all levels of students, faculty, and practitioners." - Choice

"Librarians will find insight in Funk's analyses of the possibilities of 2.0 (and even 3.0). . . . his book should inspire ideas for better representing our resources to our patrons. Lively discussions of what else we can do to market our libraries will be sparked by his many examples of successful business models. . . . heartily recommended to academic librarians." - Catholic Library World

About the Author

Tom Funk has been involved in ecommerce and Web publishing since 1995. In his six years managing the Web sites of the Vermont Teddy Bear Company, Funk saw online revenues triple, and the company's sites were named to Internet Retailer's Best of the Web Top 50. Funk is currently VP of Client Services for Timberline Interactive, a Web development and online marketing consultancy.


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Amazon.com: 4.4 out of 5 stars 7 reviews
5.0 out of 5 starsA Great Read
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5.0 out of 5 starsGreat read; useful and insightful
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2.0 out of 5 starsNonsense
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5.0 out of 5 starsWow is this FULL of all that is Web 2.0.
on February 3, 2009 - Published on Amazon.com
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5.0 out of 5 starsVery useful for the Trillium Digital staff
on February 27, 2009 - Published on Amazon.com