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Web Design on a Shoestring Paperback – Oct 6 2003

4.5 out of 5 stars 11 customer reviews

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Strong Is the New Pretty

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Product details

  • Paperback: 240 pages
  • Publisher: New Riders; 1 edition (Oct. 6 2003)
  • Language: English
  • ISBN-10: 0735713286
  • ISBN-13: 978-0735713284
  • Product Dimensions: 17.8 x 1.3 x 22.9 cm
  • Shipping Weight: 367 g
  • Average Customer Review: 4.5 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: #4,034,706 in Books (See Top 100 in Books)
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Product description

From Amazon

At the height of those flush dot-com days, Carrie Bickner, in her role as Web developer for the New York Public Library, was about to embark on an ambitious site redesign project, one that would entail bringing aboard information architects, graphic designers, editors, and writers. Then the stock market suddenly tanked and the bottom fell out of her budget. Reduced to a two-person staff, she quickly learned how to do a lot with a little. And with, Web Design on a Shoestring, a lean but power-packed book, Bickner, along with some fellow "shoestring warriors," shares this knowledge and shows how each phase in site development can trimmed back without losing control, quality, or beauty.

Using case studies and countless anecdotes throughout the book, she begins with some steps for good project planning: find a clear focus for the site, figure out what resources (hardware, software, people) are already available, and, (this will cause a knowing smile for many readers) keep the number of decision makers small. She outlines how to document the goals and requirements, both functional and technical, and advises keeping this documentation where every team member can see it. The book covers user testing, proving that usability checking needn’t be sacrificed when money’s tight, and there’s helpful advice on what makes good written and visual content.

But the pot of gold in this book is in the chapter on content-management systems (CMS), especially ones that save money like templates, cascading style sheets (CSS), server-side includes (SSI), and open-source CMS solutions. Bickner discusses how employing good markup and adhering to Web standards can make your site work on the widest range of browsers and devices and even goes over some fine points of proper XHTML. She finishes with some sage words on choosing and registering a domain name and comparison shopping for domain hosting.

The checklists at the start of each chapter and little "Budget Threat" sidebars make Web Design on a Shoestring a handy desk companion for any money-strapped office. And isn’t that every office these days? --Angelynn Grant

About the Author

Carrie Bickner is the Assistant Director for Digital Information and System Design for The New York Public Library. Bickner writes for AListApart.com as well as several Library Journals and Technology Electronic Reviews. She is the co-author of The New York Public Library Online Style Guide, a manual for transitioning to CSS and XHTML. She is a popular speaker at conferences like Web Design World, The Public Library Association annual meeting, and South by South West (SXSW).


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