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Web Project Management: Delivering Successful Commercial Web Sites Paperback – Oct 17 2000

4.3 out of 5 stars 19 customer reviews

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Product Details

  • Paperback: 324 pages
  • Publisher: Morgan Kaufmann; 1 edition (Oct. 31 2000)
  • Language: English
  • ISBN-10: 1558606785
  • ISBN-13: 978-1558606784
  • Product Dimensions: 18.4 x 2 x 23.5 cm
  • Shipping Weight: 567 g
  • Average Customer Review: 4.3 out of 5 stars 19 customer reviews
  • Amazon Bestsellers Rank: #40,371 in Books (See Top 100 in Books)
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Product Description

From Amazon

There are 100 books on the market that help explain how to write your Web pages, whether or not you knew what a Web page was before you opened the book. And there are a hundred books explaining how to run a successful project, outlining the aim and how to make sure you get yourself and your business to your destination on time and on budget. There are very few books, however, that help explain the need to project-manage a Web site and very few business books whatsoever that do their explaining as clearly and as elegantly as Ashley Friedlein's Web Site Project Management.

Project management is aggressively raising its profile in a context whereby new working practices force new ways of working on all managers. Project-based working has become a reality for all of us and technical managers particularly know that the cutting-edge computer know-how of staff is not, by itself, enough to ensure the successful resolution of a job of work. Web Site Project Management shows that the complexities of creating and delivering a commercial Web site can be overcome and in clean, direct prose walks the reader through the stages to completion. Friedlein outlines the attributes of a good project manager, explaining the scope and challenges of the role. He outlines a Web project method ("the framework for making decisions about the project") and goes into the different stages of the site project from clarification, definition and specification on to content, design, launch and maintenance. This could well prove to be invaluable. --Mark Thwaite


"a must-have for web professionals"
- Marketing Mix

"One unhailed volume turns Web project management into a serious sub-discipline... After you've bought it and studied it thoroughly you'll know how Web development should work."
- Shorewalker.com

"Ashley Friedlein is to be admired for his craft and commended for this tutorial. A lot of people will end up owing their jobs to this book." - Philip Greenspun, ArsDigita
"This book provides a clear and thorough roadmap for achieving success {in your work]. It is a comprehensive guide giving historical context as well as covering methodology and case studies. It's perfect for people who are looking to move into this challenging profession." - Andrew Bibby, Director of Projects, Razorfish

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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback
"There is no one book that is best for every person. There couldn't be one. People are too different in the way they learn, in what they already know, in what they need, in what they want, and in what kind of effort they are willing to make." Bjarne Stroustrup (The creator of the C++ programming language.)
I always try to remember this whenever I have to judge a writing effort.
Whom is this book for?
This book is for anybody interested in managing a web project or being part of a well managed one. (Need to be more specific read my conclusion?)
What does this Book offer?
The book seems to offer tips more than any thing else, some guidelines about the roles of personals in a web team, a "Web project method", and a case study.
The part regarding web teams seems to be good and gives a lot of insight.
The case study is full of tips.
The method, (Here where my good feeling change) a high level view, full with tips but no real details, never the less seems to be good.
What I liked?
This book is very well written, tips every where (even in the acknowledgments), the graphics are nice, and is good for the right people.
What I didn't?
If you didn't, go read the Stroustrup quote I wrote in order not to miss understand me, the book didn't help me a lot, I m a web developer searching for an all around web process to follow in my projects, and this book simply doesn't offer. The writers seem to ignore that there are software systems behind those web sites. More details wouldn't have harmed.
I feel that the most people that would benefit reading this book are already practicing web project managers.
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Format: Paperback
I should have read this book three years ago. Web Project Management presents a solid Web project management method for building commercial web sites.
The book reads as if Ashley Friedlein, the author made many of the same mistakes I made. The wisdom encapsulated between the covers of this well written, easy-to-understand volume will serve web site project managers for years to come.
The author breaks web site construction into 4 distinct phases: Pre-production, Production, Maintenance and Evaluation. Pre-production is broken into 3 stages: Project Clarification, Solution Definition, and Project Specification. Pre-production ranks as the most important stage; it represents the time when you work out what is to be achieved and plan how you will do it.
Production consists of the following stages: Content, Design and Construction, Testing, Launch and Handover. I found the author's attention to content complications particularly interesting. In my experience, content is the area where web site designers and builders are the weakest, yet plays one of the most critical roles in the users' return.
Maintenance plays a critical role in the updating and evolution of the site, so that it can retain and grow its user base.
The final phase, Evaluation, is something of great importance to site builders and clients. Clients are demanding their web sites provide a return on investment. Sites must perform a commercial as well as a branding and marketing function to justify continued investment. If a financial benefit can be established, it is much easier to receive continued funding for existing projects or to undertake new ones.
If you are involved-however tangentially-with web site development and support, you owe it to yourself to have a well-worn copy of this book gracing your bookshelves. Friedlein writes from experience - and that experience will save you time, money and quite a few headaches.
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Format: Paperback
This book is not about project management. In fact, someone versed in the Project Management Institute's Project Management Body of Knowledge will cringe at some of the statements made in the book (more about that below). It is, however, about delivering successful commercial web sites and it provides the best approach I have ever seen.
Here are some of the things that make this not only unique, but the most authoritative book I have read on the subject:
(1) It is not an IT centric book that focuses on technical issues. The author brings to the forefront the real critical success factors in the form of four equal sets of requirements: commercial, creative, content and technical. In 2000 I was a member of a multi-million dollar dot com project team for a large international company, and from that experience I totally agree with the author's view.
(2)The author manages to balance the time-to-market pressures that permeate commercial web projects with the by-the-numbers method imposed by IT. As such, this book addresses the development life cycle from inception to production by aligning implementation to development life cycle stages. It manages to accomplish this and still cut the project's cycle time by removing any fluff. What is fluff? The tons of non-essential paperwork produced by some of the larger consulting companies. What is not missing are the essentials, as evidenced by the repeated emphasis on testing, the attention given to configuration and change management, and the realities of post-implementation support. These are extremely important and are too often overlooked.
(3) The project controls that are proposed in this book are exceptional.
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