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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds Hardcover – Sep 1 2006

1.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 304 pages
  • Publisher: Kaplan Publishing; 1 edition (Sept. 1 2006)
  • Language: English
  • ISBN-10: 1419584332
  • ISBN-13: 978-1419584336
  • Product Dimensions: 15.2 x 1.6 x 22.9 cm
  • Shipping Weight: 522 g
  • Average Customer Review: 1.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,004,440 in Books (See Top 100 in Books)
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Product description

About the Author

Rex Briggs is the founder of Marketing Evolution, the leading marketing effectiveness research and consulting firm with clients in more than 20 countries.  Briggs began his career at the market research firm Yankelovich Partners, and also served in senior positions at some of the nation's top-flight organizations, including the WPP Group.  He has been named as one of the ""Best and Brightest"" in media and technology by AdWeek, and has won a range of awards in CRM, Branding, Direct Marketing, Internet Marketing, and advertising measurement research.


Greg Stuart is the CEO and President of the Interactive Advertising Bureau, the leading global advertising association representing Google, MSN,, Yahoo!, and over 300 other companies.  He has led the U.S. Internet Advertising industry from $6 billion to $16 billion in the past four years.  A 20-year veteran of the advertising industry, Stuart has worked with leading marketers, advertising agencies, and new media businesses around the world.

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March 20, 2007
Format: Hardcover

Most helpful customer reviews on 3.0 out of 5 stars 25 reviews
Mark Pilipczuk
5.0 out of 5 starsBest How-To Marketing Book in the Last 15 years
June 4, 2008 - Published on
Format: HardcoverVerified Purchase
3 people found this helpful.
M. Phelps
4.0 out of 5 starsEye Opener
November 11, 2006 - Published on
Format: HardcoverVerified Purchase
4 people found this helpful.
Dave Lakhani
5.0 out of 5 starsNot the information big agencies want to hear but exactly the information that will transform your marketing and advertising
September 6, 2006 - Published on
Format: HardcoverVerified Purchase
8 people found this helpful.
Marcelo Salup
1.0 out of 5 starsMost disappointing marketing book in quite some time
November 10, 2006 - Published on
Format: HardcoverVerified Purchase
9 people found this helpful.
3.0 out of 5 starsVery interesting approach, but too pitchy
January 7, 2008 - Published on
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