- Hardcover: 272 pages
- Publisher: HarperBusiness (Jan. 27 2009)
- Language: English
- ISBN-10: 0061709719
- ISBN-13: 978-0061709715
- Product Dimensions: 15.2 x 2.4 x 22.9 cm
- Shipping Weight: 431 g
- Average Customer Review: 8 customer reviews
- Amazon Bestsellers Rank: #463,455 in Books (See Top 100 in Books)
What Would Google Do? Hardcover – Jan 27 2009
|New from||Used from|
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your mobile phone number.
“Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.” (Chris Anderson, Author of The Long Tail Chris Anderson, author of The Long Tail)
“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.” (Craig Newmark, Founder of craigslist)
“Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.” (Clay Shirky, Author of Here Comes Everybody)
“Jeff Jarvis’s What Would Google Do? is a divining rod for anyone looking for ways to hit real paydirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn’t that what we all need today?” (Marc Benioff, Chairman and CEO, salesforce.com)
“Most of Jarvis’s points—about customer influence, user-driven innovation, the death of middlemen—are by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. . . . the book exudes credibility.” (Inc.)
“[Jarvis’s] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration.” (Miami Herald)
“[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done.” (Financial Times)
“Jarvis, proprietor of the influential media blog BuzzMachine, gleans maxims from Google’s successful strategies that occasionally sound like doublespeak (Free is a business model! Abundance is the new scarcity! Correcting yourself enhances credibility!). But they boil down to practical suggestions.” (Time magazine)
“Blogger/columnist Jeff Jarvis’s treatise on how—and why—companies should think and act like Google brings to mind several trite words from the world of literary criticism: eye-opening, thought-provoking and enlightening.” (USA Today)
“[Jarvis’s] observations are worth reading....We’re never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis’s rules don’t all apply to you, but they’re all true enough for someone” (Wall Street Journal)
From the Back Cover
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.See all Product description
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Similar in its macro and forward looking approach to Don Tapscott and Anthony Williams' book 'MacroWikinomics', it differs in its more singular focus around a central example: Google. While Tapscott and Williams cover a very wide range of material in their longer book, Jarvis stays on his central message; that Google and the internet (for this is as much, if not more, about the internet as it is about Google) are changing the way we lead our lives, conduct our business, and govern ourselves. The examples in the book are interesting, personal, edifying and entertaining, and advance the book's message well; they are not particularly profound. This is not a book that will advance human knowledge or even age well, but it is a topical and well written brief.
There is a certain irony that a message about how the medium is changing the world had to be delivered in book format. Marshall McLuhan would have chuckled. To deliver a message compelling enough and long enough to become a best seller, Jarvis had to write a book, piecing together many different ideas drawn from his own blogs, from his readers' comments, and from books and articles written by others. The internet is the source of much of the raw material and then, for the e-book version only, is also the delivery mechanism. For all of its wonderful, liberating, democratizing, empowering and connecting features, the internet doesn't yet facilitate the production of books like this because much of its content is ephemeral, is drawn disproportionately from users in broadcast mode, and doesn't yet allow writers' (bloggers'?) longer works (books) to be monetized through Google's advertising model. A controlled distribution system is still required, whether an on-line or physical bookstore (leaving us to ask, 'What Would Amazon Do?').
A century and a half ago, Charles Dickens wrote many of his novels in weekly serial format that reached readers via the newspaper, and in the 1980s Tom Wolfe did the same with his novel 'The Bonfire of the Vanities' through the controlled (paid) distribution of Rolling Stone Magazine. It would appear that there remains still a gulf between blogs and books or this book would perhaps have been published as a very long, advertising supported blog!
I've never googled his name, so I likely would never have heard of the world's most famous Jeff Jarvis (so he claims per Google!) had he not published this fine book. I'm glad he did, and encourage others to pick up his entertaining and thought provoking work.
I recommend this book for anyone!!
Want to see more reviews on this item?