It has three sections, the first section being the psychology. What's behind your psyche, getting to know yourself, figuring out your energy levels. The second section is about practice. It's about putting together an action plan for you to optimize the perfect timing. And then finally the third section, it focuses on the external forces that can help or hinder perfect timing.
So the first two sections about finding yourself, and then putting those actions into action. Meaning following through with what you can do. But the third section is really all about how the environmental factors or other people, or other scenarios can help boost that perfect timing.
I love the casual writing style of Dan, it's very conversational. It seems like you're just having a conversation over coffee, and talking about that perfect timing, and it's very prescriptive. He loves talking about a theory and then following up with an example.
I really think this book is aimed for productivity buffs, self development folk and business people. So if you're an entrepreneur, starting your own business, and you need to get in the mindset and organize your day and be able to execute flawlessly, could be a good book for you. As well as people in business, whether you're working for a company or you're managing a team. Why? There is really good insight into human development and motivation, something that Dan really knows about. The main argument or main structure of how to create the perfect timing is really not about controlling time. Instead, its about about controlling your time as an individual, and that's really analyzing when you're most tired, and when you're most alert. This and other insight is backed by a lot of great stats, and some really good applicable exercises that you can execute on like the Nappuccino!
Now, looking back there aren't really that many books about timing. I could best relate this book back to Drive: The Surprising Truth About What Motivates Us , which digs deep into the psychology of what motivates people. Another complimentary book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip and Dan Heath has a different take on the science of timing. Chip and Dan really talk about creating that perfect moment, more of a customer service focus.
Would I recommend this bad boy? Yeah I would. I found that there was a lot of actual insight. A lot of reminders for me, because I'm already a self-development business book type of person. Some strengths, it starts off really strong. Going into the framework of know thyself, and then delivering on practices or actions that one should take. Then I feel like it gets a little bit weaker at the end in terms of externalities and how that could help you out. All in all, I think Dan did a great job with 'When'. If you're a business person and you're managing a team, or you love self-development books you should really consider 'When' to go on your bookshelf.
I can't wait to see what Dan comes out with next. So, hey, maybe that's the book title for his follow up. Next!