A Whole New Mind: Why Right-Brainers Will Rule the Future Hardcover – Mar 24 2005
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From Publishers Weekly
Just as information workers surpassed physical laborers in economic importance, Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right brain qualities. His advocacy of "R-directed thinking" begins with a bit of neuroscience tourism to a brain lab that will be extremely familiar to those who read Steven Johnson's Mind Wide Open last year, but while Johnson was fascinated by the brain's internal processes, Pink is more concerned with how certain skill sets can be harnessed effectively in the dawning "Conceptual Age." The second half of the book details the six "senses" Pink identifies as crucial to success in the new economy-design, story, symphony, empathy, play and meaning-while "portfolio" sections offer practical (and sometimes whimsical) advice on how to cultivate these skills within oneself. Thought-provoking moments abound-from the results of an intensive drawing workshop to the claim that "bad design" created the chaos of the 2000 presidential election-but the basic premise may still strike some as unproven. Furthermore, the warning that people who don't nurture their right brains "may miss out, or worse, suffer" in the economy of tomorrow comes off as alarmist. But since Pink's last big idea (Free Agent Nation) has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Abundance, Asia, and automation." Try saying that phrase five times quickly, because if you don't take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, best-selling author of Free Agent Nation (2001) and also former chief speechwriter for former vice-president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, Web sites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world. According to Pink, the keys to success are in developing and cultivating six senses: design, story, symphony, empathy, play, and meaning. Pink compares this upcoming "Conceptual Age" to past periods of intense change, such as the Industrial Revolution and the Renaissance, as a way of emphasizing its importance. Ed Dwyer
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Top Customer Reviews
What is the conceptual age? It's a time when due to applying all of our brain's many functions and the many advances of technology that we enjoy, a person can imagine totally different ways to serve and entertain others. Imagination is the limit.
A number of people have preceded Mr. Pink's message in partial ways such as those who have written about the entertainment economy, works about serious play, cataloguers of storytelling best practices and those who consider emotional intelligence.
But I think Mr. Pink's concept is both bigger and more accurate than that which has preceded this book. Most methods of making improvements only harness parts of our capabilities and serve only parts of our needs. Anyone who has sat in a traffic jam recently realizes that. What good is s beautiful sports car if traffic is bumping along at 10 mph? Put that same driver into a Grand Prix simulator, and the person comes alive in a way that's almost beyond belief.
Mr. Pink points out six key opportunities to supplement traditional, linear thinking. These are design, story, symphony (integration of disparate elements), empathy, play and meaning.
I think, however, that Mr. Pink is wrong about these being the primarily undeveloped senses.Read more ›
Pink provides a clue as to the types of jobs that will no longer exist in the United States in the coming decades by asking three questions: Can someone overseas do it cheaper? Can a computer do it faster? Is what I'm offering in demand in an age of abundance?
As I watched Information Technology (IT) jobs move overseas and become automated, I fully understood what Pink meant with the first question, but the last one had me stumped until I read further. Then, I grasped that I was already a member of a "fleet of empathic, meaning-seeking boomers" which had "already started wading ashore." I had self-identified as a Cultural Creative a number of years ago.
So if American jobs are significantly going to change, how do we prepare for what Pink calls the Conceptual Age? Even if you are planning to retire from your current job in the near future, the likelihood is that you will continue your work life in some form or another.
The world is changing and the economy is changing. As boomers enter the last phases of their official working life, what will they bring to the picture? Will corporations understand the value that people with experience bring to the job, or will they pursue the "cheaper and faster" model of exporting to Asia and hiring young college grads (often immigrants) to replace an aging work force?Read more ›
Pink reminds us that our brains are divided into two hemispheres. The left hemisphere is sequential, logical and analytical. The right hemisphere is nonlinear, intuitive, and holistic. Pink says the well established differences between the two hemispheres of the brain yield a powerful metaphor for interpreting our present and guiding our future. "Today, the defining skills of the previous era - the "left brain" capabilities that powered the Information Age - are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous - the "right-brain" qualities of inventiveness, empathy, joyfulness, and meaning - increasingly will determine who flourishes and who flounders. For individuals, families, and organizations, professional success and personal fulfillment now require a whole new mind."
He discusses the left and right hemispheres of the brain and offers four key differences between them.
1. The left hemisphere controls the right side of the body; the right hemisphere controls the left side of the body.
2.Read more ›
Most recent customer reviews
This book explained a lot of the issues we are experiencing today and how to prepare for the future in an easily understandable manner.
Daniel Pink is one of my favourite writers. He synthisizes information well and makes the material entertaining and relatable to circumstances in the reader's environment. Read morePublished 16 months ago by KSavvyShopper
A very interesting part about story telling wich I really liked. Some parts of the book are somehow redundant.Published 17 months ago by Gabriel
Good light read. Interesting research.
Daniel Pink, highlights a need for right brain thinkers, and for training your right brain. Read more
very interesting, a different look to our daily life in the near past, present and future. Some sections are a bit boring but overall recommended. good reading.Published on Jan. 5 2012 by SD
The book was great and very little was lost in the CD form. Thought provoking and inspiring to drive to.Published on May 24 2011 by brutis
"Any mentorship book which is recommended by visionary business marketing genius Tom Peters, gets my very rapt attention! Read morePublished on Dec 5 2010 by Michael Pastien
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