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The Whole (freaking) Truth About Extended Service Plans: Learn how to shift your customer’s perceptions and turn them into true believers with these 4 simple ESP recipes by [Derek Paterson]

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The Whole (freaking) Truth About Extended Service Plans: Learn how to shift your customer’s perceptions and turn them into true believers with these 4 simple ESP recipes Kindle Edition

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Length: 86 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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About the Author

Derek has worked in the FAME industry, (Furniture, Appliances, Mattresses and Electronics) focusing on added value services for over 25 years. His passion for this niche service category has been recognized as “one of the few sales trainers that have devoted sales training initiatives to this specific category”. Creator of the ESP – Selling Success Formula video training series and producer of many live ESP (Extended Service Program) sales training events, he has assisted thousands of retail sales associates across North America reach their sales potentials. In this book, he explores the psychology behind extended service plans and details how relevant the mind is in determining the level of success you will achieve with your plans. “In today’s retail environment, every additional dollar earned, starts to create separation between breaking-even and profitability. Don’t let negative perceptions and those of your customers decide what your bottom line, your personal revenue is going to look like, take control and start adding more margin to every sale, in a manner that recognizes you as a TRUSTED authority. What you focus on will produce a better result, but you do need a plan to follow, your road map.” --This text refers to the paperback edition.

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Reviewed in Canada on June 25, 2017