Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail Hardcover – May 19 2009
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"Keith Ferrazzi does for relationships what Tom Peters did for management . . . he's opened our eyes to a new reality that relationships are the key to success in business. Who’s Got Your Back will teach anyone, from job seekers to CEOs, how to quickly build the kinds of relationships that really make a difference in business."
—Jack Canfield, Co-author of The Success Principles and the Chicken Soup for the Soul series
"Ferrazzi points out that a seismic shift is underway, we are moving from isolation and corporate silos to community and collaboration. This book is a roadmap for success in the new world, conveyed with emotion and wit."
—Devin Wenig, CEO, Thomson Reuters Markets
“After reading Keith Ferrazzi’s Who’s Got Your Back, you will not only be inspired to make change happen in your life, but you will be able to make it stick!”
—Bill Novelli, CEO, AARP
“If I’d had this book at the start of my career, I would have saved myself 30 years of trial and error. If you are serious about your success, I strongly recommend that you read this book and build your support circle today.”
—Marshall Goldsmith, author of What Got You Here Won't Get You There, a NYT best seller, WSJ #1 business book
“Get ready to read a book that will strengthen every one of your closest relationships. If you haven’t read Who's Got Your Back, you’re at a competitive disadvantage”
—Tom Rath, author of the bestseller StrengthsFinder 2.0
“Who's Got Your Back is more than a 'self-help' book. It's the first 'let others help' book. If you're serious about your success, listen to Ferrazzi and build your support circle today.”
—Daniel H. Pink, author of A Whole New Mind
"In a bleak time for business, Keith’s book is both a wake-up call and a cheerful reminder that you can beat the odds — with the right help."
—Dr. Mehmet Oz, coauthor of the #1 bestseller YOU: The Owner’s Manual, and host on the 'Oprah & Friends' XM Radio Show
"I am not a big reader of self help books, but this is refreshingly simple. Not the simple found in cliché’s but the elegant simplicity and useful voice of experience."
—Seth Waugh, CEO of Deutsche Bank Americas
"Ferrazzi does it again. Concrete advice with inspiring stories: a business book for everyone that goes far beyond just business."
—Teresa M Ressel, CEO, UBS Securities
"Keith's program isn't about changing who you are. It's about enlisting others to help you become the best you can be."
—Dennis R. Glass, President & CEO, Lincoln Financial Group
About the Author
KEITH FERRAZZI, CEO of Ferrazzi Greenlight, has counseled the world’s top enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. As a thought leader and advocate for corporate citizenship, he has rallied executives around initiatives to improve healthcare and education nationwide. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company, and has appeared on Today and other national TV. His previous book, Never Eat Alone, is a national bestseller. He lives in Los Angeles.See all Product Description
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Keith uses an interesting device to keep the reader engaged: he makes you complicit in his own mentoring or "lifeline" process, as he calls it. Far from lecturing, he is often, and very appealingly, an imperfect student of his own insights. Severals times I found myself saying "Keith, you are doing it again...". Just as his treasured lifeline people must do. This quirk really makes his point and lets the reader immediately relate to the value of what he suggests.
I read this book at an interesting time: finding myself at a personal plateau with no obvious mentors and, as well, being asked to mentor someone whom I had no clue how to help. This book was very provocative for me on both fronts.
1) The Four Mindsets: Intimacy, Generosity, Vulnerability, Candor
This follows up on the mindsets Ferrazzi explored in his first book, Never Eat Alone. Building relationships, and repairing relationships, using these mindsets will greatly enhance and fuel all types of relationships, and increase your chances of maintaining strong, successful alliances. These four mindsets are core to building trust.
2) Building a Dream Team: We all have dreams, and we need strong relationships to help us realize those dreams. Once we've accepted that conducting our relationships through the lens of the four mindsets contributes to our success, building a dream team to help us fuel our success is the next logical step. Ferrazzi outlines nine steps to building a dream team. Not sure if the steps work or not, since Ferrazzi doesn't present hardcore evidence that actual, real live individuals have used these steps successfully, but Ferrazzi's nine steps includes many practical and tactical ideas that logically should work, and seem worth trying.
3) Holding Each Member Accountable: Without accountability in the group and among individuals, teams become lazy, complacent, loose focus, and derail. Ferrazzi does a nice job of explaining safe ways to implement accountability measures into your organizational, or dream, teams.
What I Didn't Like About This Book:
As was the standard in Never Eat Alone, Ferrazzi does lots of name dropping. In Who's Got Your Back, my eyes again glassed over with all the name-dropping. Ferrazzi's message would have been much stronger and clearer without all the lip service.
As with the last book, I did not agree with the author on every point, but still very much enjoyed the read. The book strikes a nice balance between the motivation and the tactical details on how to get started. I've put several of authors' suggestions into practice and I am already enjoying their results.
Maybe it is, maybe it isn't, but the editorial finesse of Tal Raz is missing, and, frankly, if I hear one more story about his other-side-of-the-tracks working class background in Latrobe I think I just might scream. Get over yourself, Keith. You've made it. Move on and let's get some business done.
The concept, however, is good, and well executed, even if in too many words. Some of the fundamental approaches to assembling a 'personal board of directors' have been discussed elsewhere and better, but Ferrazzi does pull together several of these varying approaches.
The additional workbooks available on Ferrazzi's web site make the ideas come alive, and the properly motivated reader can get right to work implementing the ideas.
But the middle third of the book is dreadfully slow and tedious, and it is nowhere near the breezy read "Never Eat Alone" is.