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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Paperback – Dec 30 2008

4.0 out of 5 stars 5 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: Simon & Schuster; Updated, Revised ed. edition (Dec 30 2008)
  • Language: English
  • ISBN-10: 1416595244
  • ISBN-13: 978-1416595243
  • Product Dimensions: 14 x 2 x 21.4 cm
  • Shipping Weight: 281 g
  • Average Customer Review: 4.0 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #34,993 in Books (See Top 100 in Books)
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Review

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times

" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy

"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver)

"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's

About the Author

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.



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