World War 3.0: Microsoft and Its Enemies Hardcover – Jan 9 2001
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From Library Journal
Auletta, communications columnist for The New Yorker, recounts the real trial of the century, which he covered from the beginning.
Copyright 2000 Reed Business Information, Inc.
"It is hard to imagine a more absorbing account of Microsoft's marathon battle with the U.S. government and its legions of tenacious rivals. In prose that is at once deft, lucid, and knowing, Ken Auletta unravels the mysteries of antitrust law, as well as the arcana of computers and the Internet, with magisterial ease. Who else could have packed so much information between two covers and yet made the narrative so fluent and compelling? Best of all, the book is liberally sprinkled with memorable portraits of the protagonists, ranging from the amazingly shrewd David Boies to the doughty Judge Thomas Penfield Jackson. And the portrait of Bill Gates-brilliant and visionary, but also mercurial, immature, and ultimately self-destructive-takes on a tragic aura that no reader will forget. This book is a gripping courtroom drama, an elegy for Microsoft's warrior culture, and mandatory reading for anyone interested in the future of the Information Age."
-Ron Chernow, author of Titan: The Life of John D. Rockefeller, Sr.
"With assurance and skill, Ken Auletta weaves complex economic, legal, and technological ideas into a most compelling story. As in all fine courtroom dramas, the book's hallmark is its vivid delineation of the character of the protagonists. To transform a complex antitrust case into such a gripping narrative is an impressive accomplishment."
-Richard C. Levin, Beinecke Professor of Economics and president, Yale University
"This is Ken Auletta's best book. It works on several levels. First, it's a dramatic page-turner. Second, it's the definitive but plain-English treatment of an issue that is as important as it is complicated: the historic Microsoft trial, the struggle among corporate giants to control the new economy, and the question of whether government should be a spectator or referee. Third, it's a model of fair-minded yet take-no-prisoners reporting that is packed with revelations. Beyond all that, it's a primer for every lawyer and would-be lawyer in America-a reminder that legal scholarship is no substitute for common sense."
-Steven Brill, founder, Court TV, The American Lawyer, Brill's Content, and Contentville
"The Microsoft case is the most important legal dispute of this century or the last. Ken Auletta has done something extraordinary in making its significance sing. His book is a perfect integration of the legal and the business drama at the heart of the case. His insights are relevant not just to the narrow field of antitrust but to democracy in a technology-governed world in general, and to the struggles that will define the coming decades."
-Lawrence Lessig, author of Code and Other Laws of Cyberspace
"A highly compelling account of the extraordinary trial that challenged the invincibility of the world's most powerful corporation. Auletta reveals the personalities behind the headlines and brings into sharp focus the very human qualities that have made Microsoft so powerful-and so vulnerable."
-Kim Polese, chairman and chief strategy officer, Marimba, Inc.
Top Customer Reviews
As I read this book, I found myself flip-flopping back and forth between who I thought was right and who was wrong. In the end it was apparent to me that Microsoft was most likely guilty of some unfair business practices, namely denying computer manufacturers (OEMs) the right to put competitive software on computers with Windows software. But the case mutated away from that point to whether or not Microsoft has the right to add functionality to its operating system. Where this whole saga will end (if ever) is anyone's guess.
All in all, this is a good book to get an overview of the case and the people involved.
Mr. Auletta is generally very fair in recounting the events of the Microsoft trial, but he also is not a programmer and not a lawyer and not a business strategist and it shows. His grasp of some of the fundamental legal issues at stake is rather poor, and his failure to predict the reasoning of the eminently predictable appeals court (which had already ruled in favor of Microsoft) is a big problem with this book.
Part of the problem is that Mr. Auletta reported only on what he saw, and Microsoft to a large extent wasn't bothering to convince the district court judge of their case (they already felt they'd lose despite Judge Jackson's protests that he was impartial). Microsoft instead focused on setting up the right arguments to later win at the appellate level, which it now looks like they will do.
Mr. Auletta, for all his excellent reporting, ultimately misses Microsoft's deeper game plan, despite noting that the reason Microsoft hired the lawyers that it did was that they previously had one a large reversal at the appellate level for Kodak. He should have looked a bit further into the story, and paid less attention to the (albeit amusing) theatrics of the district court.
The spin that was often portrayed in the media was that Microsoft was being victimized or punished just for being successful. The Microsoft media machine did an excellent job of promoting this view either through tactics such as full-page ads in newspapers or Gate's (and others) frequent appearances on television. While I have never been a big fan of Microsoft, part of me started to believe them. After reading this book however, any sympathy that I had for Microsoft, as it relates to the trial, has been erased. Auletta's recounting of the trial makes it clear that they used their monopolistic power to attempt to control or quash any company that threatened the market dominance of any of their core products. In short, they were unwilling to "play fair" and let the best products win in the marketplace.
Some members of the media portrayed Judge Jackson as someone that may have had a grudge against Microsoft.Read more ›
Most recent customer reviews
Having just read the book this summer (2004), much of the content that predicts the future points to current day reality. Read morePublished on Sept. 8 2004 by Ron McMahon
No new revelations here. This story has been told in earlier books, and with more ground breaking impact. Read morePublished on Nov. 4 2002
Just when we were waiting for Microsoft to meekly split itself based on the outcome of the first landmark court decision, it looks like the software giant is racking up the points... Read morePublished on March 10 2001 by Joanna D.
[Disclosure: I am a Microsoft employee]
I found this book to be very balanced (though far from always flattering to Microsoft). Read more
Just finished the book and really enjoyed it. Auletta had so much material to synthesize into his viewpoint that at times I found the reading laborious (Warden reading MSFT's... Read morePublished on Feb. 25 2001 by Amazon Customer
Auletta's highly detailed book is great and much needed, but I think that, as Twain once said, the rumors of Microsoft's death are greatly exaggerated. World War 3.0 isn't over. Read morePublished on Feb. 11 2001
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