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YouTube for Business: Online Video Marketing for Any Business (2nd Edition) Paperback – Jan 20 2011

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Product Details

  • Paperback: 368 pages
  • Publisher: Que Publishing; 2 edition (Jan. 20 2011)
  • Language: English
  • ISBN-10: 9780789747266
  • ISBN-13: 978-0789747266
  • ASIN: 078974726X
  • Product Dimensions: 15.4 x 1.7 x 22.5 cm
  • Shipping Weight: 431 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #520,836 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?


YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment–and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.


That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website–without breaking your marketing budget.


In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

About the Author

Author Michael Miller has written more than 100 how-to books over the past two decades, with more than one million copies in print. His best-selling books include The Ultimate Web Marketing Guide, Using Google AdWords and AdSense, The Complete Idiot’s

Guide to Search Engine Marketing, Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Google Analytics in 10 Minutes, and Absolute Beginner’s Guide to Computer Basics.

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Most Helpful Customer Reviews on (beta) HASH(0xa7f798d0) out of 5 stars 7 reviews
2 of 2 people found the following review helpful
HASH(0xb3c06c68) out of 5 stars Using video marketing to drive traffic and business Nov. 16 2011
By Amazon Customer - Published on
Format: Paperback
YouTube for Business (I have the second edition) is a helpful book for anybody who wants to use video marketing. You can always tell a good book by the depth of its table of contents. The author of this tome, Miller, goes the extra mile to provide extensive amounts of info to his reader.

I'll touch some brief pressure points. First, I liked how Miller emphasized the need to track the performance of your videos. If you're trying to put people into your funnel then you need to know what content works and what doesn't. I also like how he gets across the versatility of video marketing. You can make several types of videos including educational and entertainment videos, it really runs the gamut. He also includes a lot of pictures pointing out specifically where things are in the various software and online accounts you may run into. On the downside, all it takes is one update and the menu displays could change.

In terms of negatives, there isn't that much. I wish he would've went into greater detail for solopreneurs (that is, people with lean operations). I also wish he would've devoted more attention to the actual process generating content for YouTube. I always have a tough time trying to repurpose content for videos so it would've been nice to discuss how this could be done. Also, some readers may be off-putted by the minutiae. In some parts, Miller goes into a lot of technical detail (such as discussing hardware and codecs) which may overwhelm the casual reader.

Aside from these points, I think it's a great book and well worth the investment.
2 of 2 people found the following review helpful
HASH(0xa7d7b048) out of 5 stars An Absolute Must Read For Any Business Owner Feb. 28 2011
By Brian Lett - Published on
Format: Paperback Verified Purchase
As you may have read elsewhere, video is the wave of the future with regards to marketing any business on the Internet. Thus, when it comes to spreading your marketing message, it is of the utmost importance that you add video promotion to your marketing mix.

"YouTube for Business", provides the perfect combination of both the technical and practical aspects of online video production and promotion. While the author, Michael Miller, is truly well versed in this area of expertise, he does not make the same assumption about his readers. As such, "YouTube for Business" is perfect for any business who wants to move to the front of their niche by marketing via video to those who fit the definition of the "ideal customer". This is true regardless of your previous experience with marketing, or even creating videos.

This is an extremely well written book. It will leave you with a clear understanding of the exact steps that you will need to take in your YouTube Marketing strategy to experience newfound success in your business. "YouTube for Business", receives the highest of recommendations from this reader.
1 of 1 people found the following review helpful
By Amazon Customer - Published on
Format: Paperback
I recommend this book to anyone wanting to create an effective youtube video. When I first put up my youtube video I wasn't dressing professional and I got bad comments, and I didn't read a sample of my book, and I didn't know how to get views. This is an excellent wonderful book. I'm reading other books on youtube and they don't even come close. With this book I wrote many notes.
1 of 1 people found the following review helpful
HASH(0xa7d7c21c) out of 5 stars Great read to understand social media & video marketing Nov. 6 2011
By Valerie L Pusceddu - Published on
Format: Paperback Verified Purchase
This is a great book and an easy read. Doesn't just talk about YouTube but really gets into social marketing and strategies, how to utilize video marketing and goes into importance of landing pages and pay per click campaigns as well. Truely covers the thinking behind digital marketing as a whole and great intro to social.
HASH(0xa7d7c57c) out of 5 stars Way Too Basic. July 18 2014
By Mr. Math Expert - Published on
Format: Paperback
Read: 7/14
Rate: 3/5

7/14: YouTube for Business is a handbook in how to get started with Youtube mainly for advertising a business. Mostly, it seems to be aimed for corporations. Personally, I didn't find anything new or significant to learn from the book; a lot of information is very obvious and can be figured out without the book once one knows that all he needs is a camera/camcorder and a video editing software. All in all, YouTube for Business is probably best for those who have never touched Youtube or, I should go further, the internet before.