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The Zappos Experience: 5 Principles to Inspire, Engage, and WOW Hardcover – Sep 29 2011
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About the Author
Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.
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Top Customer Reviews
These are among the subjects that caught my eye:
o The A to Z summary of Zappos' key facts and attributes
o Zappos Milestones
o The business precepts of the Zappos Experience
o Zappos 10 core values
o How Zappos incorporates values into regular progress conversations
o Cultural connectivity between and among all who comprise the workforce
o "Sharing Great Calls" program
o Zappos University
o Leadership training for all levels and areas throughout Zappos
o The "elasticity" of the Zappos brand
o ROFL (i.e. "Return on Fun Lasts")
My guess (only a guess) is that a list of the defining characteristics of the Zappos culture and its core value, many (if not most) of them would also define the culture and core values at Pike Place Fish Market, Starbucks, Ritz-Carlton Hotel Company, and UCLA Health System.Read more ›
Most Helpful Customer Reviews on Amazon.com (beta)
Overall the book is recommended for people who want to read about the positive aspects of a dynamic and unique business. Those looking for a more analytical, balanced and critical view will need to look elsewhere. Michelli provides a view of the company that is more than overly positive and based on the premise that whatever they are doing is right because they are getting good results. The book would have been much more powerful if it had shown the discussions, trade-offs, decisions, false steps etc.
If you can get past the single direction and positive shout out tone of the Zappos Experience, then there are more than a few things you can learn from reading this book. First it is organized around the five main principles of the company:
Principle 1: Serve a perfect fit -- a discussion of culture, its importance and what culture in operation looks like.
Principle 2: Make it effortlessly swift -- A discussion of how you raise speed through having engaged and knowledgeable people.
Principle 3: Step into the personal - looking at and servicing your customers, their needs and building connections with them
Principle 4: Stretch - Building the core skills, abilities and aspirations of your people and taking them into adjacent and new situations
Principle 5: Play to win - The importance of a positive, playful and open work environment and how those things lead to success at Zappos.
Each chapter follows a similar style; it opens with a discussion of the issue like employee engagement. Then it discusses Zappos approach to the issue and it closes with one or more stories that illustrate the application of the principle above and beyond the call of duty.
The book provides a broad view of the company, its culture, and its people. Most of the quotes and stories are attributed directly to former Zappos employees or formal press releases and statements. That is puzzling, as you would expect an in depth look to feature current people. This does not take away from the strength, but an observation
The book takes on these principles and issues in the right order. Starting with culture and carrying that through to service and individuals does provide a good way to illustrate how Zappos has been successful. It also points out that your culture is what you make it, rather than it being a constraint.
Each chapter contains assessment questions and recommendations - called `try this on for size' that are tuned to the individual chapter. This is helpful for the reader to figure out how close they are to the ideals illustrated in the chapter
The book provides clear examples of what it means to live the five principles and how they manifest themselves in Zappos. While some of these examples illustrate the point in the extreme, they do provide a good illustration of what it means to `serve a perfect fit'.
There is little to no discussion of tension, struggle, or failure in the book. Michelli presents the Zappos story as one of straight-line success, which is both unrealistic, and not particularly helpful. The book is also very light on specifics, without metrics, data or other information we have to take the author's word that the company is beyond best in class.
While the book is long on exposition of the virtues of Zappos, it is very short on recommendations or prescriptions of how to bring that into your company or situation. This is a challenge as most people read positive examples looking for ways to apply those lessons. Those ways are not really the focus of this book.
Mitchell's writing style jumps around. It starts on the macro issue like culture, and then jumps into a description of Zappos, then into the issue in other organizations. Often times, particularly in the early chapters I was not sure what the author was writing about: Zappos, the concept culture as an example, why culture is broken at other companies, etc.
The book takes liberties with the works of other authors to illustrate why Zappos is right, but without considering the entirety of the other author's ideas. That may sound academic but for example, Michelli discusses a number of points regarding knowledge acquisition and management and then justifies them with a one-sentence reference to Peter Senge. The reference is accurate, but it is incomplete. Using this throughout the book makes it seem like Michelli is seeking point validation of his story rather than presenting Zappos as working example of theory.
The book leaves out the big issues, like what happens now that they are part of Amazon, what are they going to do next, what do they see as the next wave of value. Some of this would be helpful for readers looking to apply these ideas as they need to sell futures rather than just staying we need to be like Zappos.
A similar book, that covers both the positive and negative aspects of a strong customer service based company is Howard Schultz's Onward. Admittedly a book written by a CEO is a little one sided, but Onward shares more of the downs that led to the insight and ups than this book does.
Overall, a good book, but not great and a little one sided. Recommended if you are interested in Zappos and are looking to position them as an example to emulate. Less recommended for people who want to get beyond the storefront and find out how and why Zappos is the company it is.
Although many of the ideas that made Zappos successful will not work as a cookie-cutter approach with all corporations, the overall philosophy will. Regardless of what industry one works in, the philosophy is worth adhering to -- that is, selling happiness at every level, and never forgetting that the customer is always right.
This book is also full of great resources and interactive guides. Well worth a read!
The book is organized around 5 core principles:
1 - Serve a Perfect Fit
2 - Make it Effortlessly Swift
3 - Step into the Personal
4 - Stretch
5 - Play to Win
In addition to containing excellent content on how to use core values to be distinctive, the book also has a website with additional information, videos, and resources.
Finally, because the book is about Zappos, where one stated value is to create fun and a little weirdness, this book is not a dull read. And yet, there is much to learn. Enjoy!
Karen L. Jett, CMA
Author Grow Your People, Grow Your Business
Facilitator and Creator of Strategic Plan-ting(TM) Workshops
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