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Zara and her Sisters: The Story of the World’s Largest Clothing Retailer Hardcover – Aug 18 2009

4.0 out of 5 stars 1 customer review

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Harry Potter and the Cursed Child
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Product Details

  • Hardcover: 288 pages
  • Publisher: Palgrave Macmillan; 2009 edition (July 31 2009)
  • Language: English
  • ISBN-10: 0230229913
  • ISBN-13: 978-0230229914
  • Product Dimensions: 15.2 x 2.5 x 25.4 cm
  • Shipping Weight: 640 g
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #708,389 in Books (See Top 100 in Books)
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Product Description

Review

Reviews for the Spanish Edition:

'The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the second biggest clothes seller in the world.' - El País

'Analyzing in detail the history of a company, especially if it is on active service, represents a very important action for those who have already begun to build their own businesses, work in other sectors but want to know more about other cases.' - ABC

About the Author

ENRIQUE BADÍA has had extensive experience in both journalistic and business areas. As well as a career in radio, Bada has worked for the Spanish journal El Pas, he was the vice-editor of the economic Spanish journal Cinco Das, the editor and publisher of Cambio 16, the editor of Diario 16, the press office director of the Chairmanship of INI, Instituto Nacional de Industria, (National Institute of Industry), the press office director of the Chairmanship of Iberia, the director of Acesa (Spanish motorway management and mobility services company), the managing director of the Spanish consultant company EFM, the assistant director of the Chairmanship of Airtel and the director of the CMT (Telecommunications Market Commission). He is a consultant, economic analyst and a regular media columnist. He is also the author of Rumasa (Planeta, 1983) and a member of the editorial board of LID since 1996.

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Top Customer Reviews

This book describes the journey of Amancio Ortega from rags to riches and becoming one of the world’s most successful innovation leaders, founder of fashion retailer ZARA. Zara is world’s leading innovative clothing and accessories retailer. This book captures Ortega’s leadership traits, management style and his splendid career as a business magnate.
Author’s sincere efforts in writing this book are worth appreciating since he visited Zara’s office in Galicia Spain and met employees to get the feel of Zara’s business ambience and work culture. Author has articulated well his experience at Zara and presented important series of events which have contributed in the rise and shine of this mega retailer and marketer in fashion industry. Ortega’s entrepreneurship skills are nicely reflecting in the various sections in this book. Author has beautifully described the evolution of Zara Inditex, and its journey covering all ups and downs in past forty years.
First few chapters in the book describe the life story and personality of the founder, his family background, phases of his struggle and stepping into retail business. Next few sections in the middle of the book continue describing the initial phases in the making of Zara right from its inception in Spain. Chapter 6 focuses on the primary female customer and how behavioral changes in the society control women’s choice of clothing and accessories. This includes urban, professional, youth population and changing trends is clothing and style. Another section on market price provides the important figures about the Zara’s market shareholdings especially since 2001. The ups and downs in the market value of company’s shares and reasons behind these occurrences are clearly mentioned in this section.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa33c1870) out of 5 stars 2 reviews
7 of 9 people found the following review helpful
HASH(0xa3200684) out of 5 stars Terrible book Aug. 3 2011
By Reviews - Published on Amazon.com
Format: Hardcover Verified Purchase
The book look as though it was original written in Spanish and has been translated into English. The book doesn't flow well and is confusing with little or no relevant information. If you are a native Spanish speaker and read things in English you might like this book. Terrible book! Oh and not to mention the ridiculous price of the book.
HASH(0xa28d2888) out of 5 stars One Star April 5 2015
By Lilianarodriguez - Published on Amazon.com
Format: Hardcover
Too expensive


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