Zero to 100,000: Social Media Tips and Tricks for Small Businesses Paperback – Sep 30 2011
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About the Author
Sarah-Jayne Gratton is an author, television presenter, and former theatre performer. She is European correspondent for the television show You Are the Supermodel, where she hosts a weekly segment on personal branding.
A former actress, Sarah-Jayne is an influential social media persona, speaker, and writer, regularly featured in Social Media Today and other publications including In-Spire Lifestyle Magazine (in-spirelsmagazine.co.uk) and blogcritics.org. She was nominated for a Shorty Award in social media and is one of “Twitter’s Top 75 Badass Women” (bitrebels.com). She is also listed in the Top 50 of The Sunday Times “Social List.”
Sarah-Jayne studied at Cardiff University, where she received a Bachelor of Arts in Educational Psychology and later a Doctorate in Psychology.You can find out more about Sarah-Jayne at sarahjaynegratton.com and can follow her on Twitter (@grattongirl).
Dr. Dean Anthony Gratton is a bestselling author and columnist.
Dean has worked extensively within the wireless telecommunications R&D industry and has an accomplished career in software engineering. He has enjoyed a variety of roles and responsibilities in addition to being an Editor of the Specification of the Bluetooth System: Profiles, v1.1 (the original specification). He has participated in defining the initial Bluetooth Personal Area Networking profile and was active in the Near Field Communication (NFC) technology and marketing committees. His wireless research work has been patented.
Dean has developed, architected, and led teams across several new product developments for mobile phones, DigitalTV, broadband, Femtocells, Bluetooth,Wi-Fi, ZigBee, NFC, and Private Mobile Radio.
Dean is a columnist for Incisor.TV, where he has written a number of contentious articles sharing his thoughts and challenges on industry news, opinions, and gossip. He continues to make an authoritative published and vocal presence within the wireless telecommunications industry.
Dean holds a B.Sc. (Hons.) in Psychology and a Doctorate in Telecommunications. You can contact Dean at email@example.com and follow him on Twitter (@grattonboy) to enjoy his witty shenanigans and his social media and technologyrelated tweets. Dean is an influential social media persona and was listed in the 50 “Top Dogs” of Twitter (bullsandbeavers.com).You can also read more about his work at deangratton.com.
Most Helpful Customer Reviews on Amazon.com (beta)
>>>..."Zero to 100,000" opens with Dedication, Contents, About the Authors, Acknowledgments, Before You Begin & What You Will Find in This Book MustRead Sections to prepare US prior to our Journey with Part One!!!...
>>>...Part One - You're Anything But Small is 2 Chapters.
>>>...Chapter 01 - Welcome to the Big Wide Social Media Stage.
>>>...Chapter 02 - The Changing Social Landscape of Communications.
>>>...Part Two - Social Media Networking Basics is 7 Chapters.
>>>...Chapter 03 - Twitter: 140 Characters to Success.
>>>...Chapter 04 - Facebook Pages: The Public Face of Your Brand.
>>>...Chapter 05 - LinkedIn: Adding Your Link to the Chain of Success.
>>>...Chapter 06 - YouTube: Your Brand Channel.
>>>...Chapter 07 - Foursquare: Putting Your Brand on the Map.
>>>...Chapter 08 - Blogging Your Way to Business Success.
>>>...Chapter 09 - The Secrets to a Successful Blog.
>>>...Part Three - The 10-Step Method To Building A Fast and Effective online Presence is 10 Chapters.
>>>...Chapter 10 - Step 01: Listen First, Engage Second.
>>>...Chapter 11 - Step 02: Understand and Build Your Social Media Voice.
>>>...Chapter 12 - Step 03: It's Who You Know---Finding and Attracting the Influencers.
>>>...Chapter 13 - Step 04: Don't Get Too Big for Your Social Media Boots!
>>>...Chapter 14 - Step 05: Instilling a Sense of Community.
>>>...Chapter 15 - Step 06: Do You Need a Brand Makeover?
>>>...Chapter 16 - Step 07: Become a Social Conductor.
>>>...Chapter 17 - Step 08: Introducing Cross Platform Promotion.
>>>...Chapter 18 - Step 09: Social Media Darwinism---Survival of the Fittest.
>>>...Chapter 19 - Step 10: Knowing You've Made It and measuring Your Success.
>>>...Part Four - An Expert In Your Pocket is 5 Chapters.
>>>...Chapter 20 - Jeff Bullas.
>>>...Chapter 21 - Lori McNee.
>>>...Chapter 22 - Paul Steele.
>>>...Chapter 23 - Jessica Northey.
>>>...Chapter 24 - Danny Devriendt.
>>>..."Zero to 100,000" closes with the ever helpful Index!
>>>...>>> A Suggestion <<< If You Have 100,000+ at present, Another 100,000 should not hurt!!!...This SourceBook may make your Second 100,000+ Quicker!!!...>>> If you are still between "Zero to 100,000", This is an Investment / Purchase to Make!!!...NOW / TODAY...Carpe Diem / Seize The Day!!!...Michael!
The Gratton's introduce several of the popular social media forms out there: Facebook, Twitter,YouTube, LinkedIn and Foursquare. They also touch upon StumbleUpon, Digg, and several social media tracking systems including TweetDeck, PeerIndex, and Sprout Social. However, much of what they share is geared toward the social media beginner so if you've had any experience with these social media forms at all then this book is probably not for you. Even so, I did happen to fill two large post-it notes with ideas which I look forward to implementing over the next few months.
With a total of 194 pages, many with medium to large fonts, this book is a breeze to read through in a couple of hours. The Gratton's use common every day language to explain several technical aspects of these social media platforms, making it easier to understand how to start using these media forms as well as why you might want to use to them in your business.
One major disappoint I found in this book was the chapter placement. For instance, in Chapter 1, they introduce 3 social media gurus that they don't expound on until Chapter 20 when they interview 5 social media gurus (not 3) again repeating the bios found in Chapter 1. Another example would be how they chose jump back and forth between media forms. Chapters 3-7 are devoted to introducing each media form and how to get started within that platform, but you have to wait until Chapter 10 and beyond to learn how to use each platform to your advantage and interact like a pro. Only when they talk about blogging do they group the introduction and implementation chapters together. They are often saying "if you can't wait to get started, you can skip to it right now." Why didn't they just group these chapters together to start with? It would have saved a lot of jumping around.
Conclusion: If you are just starting out in the social media world, this book is worth the read. If you have been toiling with social media for awhile, I might suggest just reading the help section of each platform instead.
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