Advertise your products on

Our advertising solutions let you reach and engage shoppers at every stage of their journey—from awareness to purchase and beyond. Ads appear right where customers will see them, such as the first page of search results or on product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers.

We have three advertising solutions. Drive sales with Sponsored Products by putting your products in front of qualified shoppers. Boost brand and product awareness with Sponsored Brands (formerly Headline Search Ads). Create a unique, immersive shopping experience with Stores to inspire customer loyalty. Take advantage of them all to maximize your performance.

Achieve your business goals


Increase sales

Shoppers come to Amazon ready to buy. Advertising gets targeted ads in front of customers who are searching for products like yours to purchase.


Get products discovered

Advertising provides an instant visibility boost. Ads appear in highly visible placements, like page one of search results or on product detail pages.


Control costs

Pay only when your ad is clicked. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.

Ready to get started?

    1. Log in to Seller Central

    2. Choose the products you want to advertise

    3. Decide how much you want to bid for clicks and which keywords to target

    4. In just a few minutes, you can launch your first campaign!

Before you begin advertising, we recommend reviewing some of our resources to help you maximize your efforts from the start.

Read the New Advertiser Success Guide for Sponsored Products

Get CAD $50 in free clicks when you start*