Everybody should be able to eat Whole Foods Market quality—we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.
To get started, we’ve lowered prices on a selection of best-selling grocery staples, including organic bananas, responsibly-farmed salmon, animal-welfare-rated 85 percent lean ground beef, and more.
And this is just the beginning—we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we’re thrilled to get started.”
CEO, Amazon Worldwide Consumer
Starting now, Whole Foods Market is offering lower prices on a selection of best-selling staples across its stores, with much more to come.
Customers can enjoy lower prices on products like organic bananas, organic avocados, responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85 percent lean ground beef, creamy and crunchy peanut butter, tomatoes on the vine, and much more.
In addition, Whole Foods Market’s healthy and high-quality private label products—including 365 Everyday Value and Whole Foods Market—will be available through Amazon.ca, with more products added regularly.
Amazon Lockers will be available in select Whole Foods Market stores. Customers can have products shipped from Amazon.ca to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.
In the future, after certain technical integration work is complete, Amazon Prime will become Whole Foods Market’s customer rewards program, providing Prime members with special savings and other in-store benefits.
This is just the beginning—Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems.
Whole Foods Market will continue to grow its team and create jobs in local communities as it opens new stores, hires new team members, and expands its support of local farmers and artisans. The company will maintain operations under the Whole Foods Market brand, preserve its high standards and commitment to providing the finest natural and organic foods, and continue to source from trusted vendors and partners around the world. John Mackey will remain as CEO and Whole Foods Market’s headquarters will stay in Austin, Texas.