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How to Be Black Paperback – Oct. 30 2012
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“Part autobiography, part stand-up routine, part contemporary political analysis, and astute all over.... Reading this book made me both laugh and weep with poignant recognition.... A hysterical, irreverent exploration of one of America’s most painful and enduring issues.” — Melissa Harris-Perry
The Onion’s Baratunde Thurston shares his 30-plus years of expertise in being black, with helpful essays like “How to Be the Black Friend,” “How to Speak for All Black People,” “How To Celebrate Black History Month,” and more, in this satirical guide to race issues. Audacious, cunning, and razor-sharp, How to Be Black exposes the mass-media’s insidiously racist, monochromatic portrayal of black culture’s richness and variety. Fans of Stuff White People Like, This Week in Blackness, and Ending Racism in About an Hour will be captivated, uplifted, incensed, and inspired by this hilarious and powerful attack on America’s blacklisting of black culture: Baratunde Thurston’s How to Be Black.
- Print length272 pages
- LanguageEnglish
- PublisherHarper Paperbacks
- Publication dateOct. 30 2012
- Dimensions13.49 x 1.55 x 20.32 cm
- ISBN-100062003224
- ISBN-13978-0062003225
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From the Publisher
At HarperCollins, authors and their work are at the center of everything we do. We are proud to provide our authors with unprecedented editorial excellence, marketing reach, long-standing connections with booksellers, and insight into reader and consumer behavior. Consistently at the forefront of innovation and technological advancement, HarperCollins also uses digital technology to create unique reading experiences and expand the reach of our authors.
HarperCollins was founded by brothers James and John Harper in New York City in 1817 as J. and J. Harper, later Harper & Brothers. In 1987, as Harper & Row, it was acquired by News Corporation. The worldwide book group was formed following News Corporation's 1990 acquisition of the British publisher William Collins & Sons. Founded in 1819, William Collins & Sons published a range of Bibles, atlases, dictionaries, and reissued classics, expanding over the years to include legendary authors such as H. G. Wells, Agatha Christie, J. R. R. Tolkien, and C. S. Lewis.
The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience.
Product description
Review
“Part autobiography, part stand-up routine, part contemporary political analysis, and astute all over.... Reading this book made me both laugh and weep with poignant recognition.... A hysterical, irreverent exploration of one of America’s most painful and enduring issues.” — Melissa Harris-Perry
“A hilarious blend of razor-sharp satire and memoir. . . . Using his own story and humor, Thurston demonstrates that the best way to ‘be’ anything is to simply be yourself.” — Publishers Weekly
“Terrific...How to Be Black is an assault on nostalgia--a satirical, biographic attack on the idea that ‘blackness’ or any label should be derived from historical description.” — Fast Company
"Struggling to figure out how to be black in the 21st century? Baratunde Thurston has the perfect guide for you...Fans of Stuff White People Like, This Week in Blackness and other blogs that take satirical shots at racial stereotypes are sure to love How to Be Black." — The Root
“A hilarious look at the complexities of contemporary racial politics and personal identity.” — Booklist
“One of the smartest and funniest books I’ve ever read.” — Christian Lander (via Twitter)
From the Back Cover
- Have you ever been called "too black" or "not black enough"?
- Have you ever befriended or worked with a black person?
- Have you ever heard of black people?
If you answered yes to any of these questions, this book is for you. Raised by a pro-black, Pan-Afrikan single mother during the crack years of 1980s Washington, DC, and educated at Sidwell Friends School and Harvard University, Baratunde Thurston has more than over thirty years' experience being black. Now, through stories of his politically inspired Nigerian name, the heroics of his hippie mother, the murder of his drug-abusing father, and other revelatory black details, he shares with readers of all colors his wisdom and expertise in how to be black. Beyond memoir, this guidebook offers practical advice on everything from "How to Be the Black Friend" to "How to Be the (Next) Black President" to "How to Celebrate Black History Month."
About the Author
Baratunde Thurston is the director of digital at The Onion, the cofounder of Jack & Jill Politics, a stand-up comedian, and a globe-trotting speaker. He was named one of the 100 most influential African-Americans of 2011 by The Root and one of the 100 most creative people in business by Fast Company magazine. Baratunde resides in Brooklyn and lives on Twitter (@baratunde).
Product details
- Publisher : Harper Paperbacks (Oct. 30 2012)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 0062003224
- ISBN-13 : 978-0062003225
- Item weight : 204 g
- Dimensions : 13.49 x 1.55 x 20.32 cm
- Best Sellers Rank: #228,667 in Books (See Top 100 in Books)
- #194 in Political Humour (Books)
- #401 in Black & African American Biographies
- #696 in Humorous Essays (Books)
- Customer Reviews:
About the author

Baratunde is a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling to new digital platforms such as smartphones and social media, and expanding The Onion’s public voice as well as relationships with the technology community. Baratunde is a best-selling New York Times author of How To Be Black. He regularly engages in “digital performance art” including being @The_Swine_Flu, running a real world campaign for his Foursquare mayorship and “live hate-tweeting” all Twilight movies. He’s been a standup comedian for more than 10 years and is a highly sought-after public speaker addressing topics related to the media, politics, technology and marketing. Also black people. He was named one of the 100 Most Creative People in Business by Fast Company magazine and has worked with the White House Office of Public Engagement as a digital advisor.
Customer reviews
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Top reviews
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Wanted to read about an experience different from my own, and the round table at the end of chapters have me a little more bang for my buck.
Top reviews from other countries
But this guy's name kept popping up on my Twitter feeds--another guy I follow kept posting about him and recommending him, and then his book kept appearing as well, so I picked it up.
First off, the book cover is fairly aggressive. It makes it difficult to read in public, because some random white guy sitting on a bus reading a book with six-inch-high bold letters announcing the title "HOW TO BE BLACK" can be a little weird. There are more than a few black Americans who ride the bus with me, and there was no scenario I could work out where I could explain what it was I was doing reading that book. So in an act of brilliant reasoning but perhaps moral cowardice I simply removed the dust jacket and read the book so as not to expose the spine too often.
The book itself is charming and funny and raucous and sincere. It is humorous to the point where you laugh out loud and then people on the bus want to know what you're reading (which then means you have to tell them "Well, there's this book I'm reading for research on what this all _means_, but you know, I'm not actually reading it seriously, but I'm also not reading it because I am making fun of anybody, and besides, I'm really a nice guy..." Well, you can see why it can be a difficult book to read in public.)
It it also serious and sometimes poignant. Mr. Thurston had an amazing mother and life experiences. There are so many moments when you are happy for the ways things work out for him--rather ordinary things, really, like planning for a college or figuring out a career--that take unavoidable importance due to the nature of being someone a lot of people just don't expect to have around. It doesn't seem to be something he avoids or something he uses as a badge: it just is, and he deals with it as it is.
And, there are the wonderful stories and recommendations. For those of you expecting a true guidebook with bullet points, lists, and exit criteria on How to Be Black, he provides them. For the Black Friends Auxiliary, he also gives helpful points. It is funny, it makes you laugh, and then you have to check yourself: Do I act like this around my One Black Friend?
What a mess we've made in America of race and people and color and skin. It has caused a lot of grief and pain and heartache. But we can still look at directly, think about it, talk about it--and sometimes laugh at the absurdity, even the absurdity of owning a book you're not comfortable reading in public on a bus.
After reading and changing my lifestyle to suit I now have access to all the things that I could not as a white person such as exclusive nightclubs, the secret fist bump, b**ches, etc. My life has opened up to a whole new level! Level BLACK!
There are drawback however, every time I fly I am subject to quite regular searches, practically every time actually. Police also stop my car and question any women in the seat next to me if they are being coerced by me in anyway. The office staff also never approach me individually now always in packs of two or three, maybe as a defense in numbers thing and alwayshave that terrified animal sparkle in their eyes that a cat has before it is hit by a car. For some reason now that I think of it security cameras all seem to track me individually wherever I go supermarkets, back alleys, everywhere, I am not sure if this is a personal safety thing of being black or not but I suppose it is a bonus to personal safety.
black/10
Overall the benefits out way the drawbacks.
Second, this book is one of the best books on the "r" word I have ever read! The topic, though applicable on many levels (still!) today, cannot be discussed honestly and openly on any side because of our collective inability to look within, right wrongs and truly take ownership of the word. People either throw the term around willy nilly at anyone who breathes too hard in their direction (not taking the time to ponder that perhaps the person has asthma) or others refuse to accept what they are and look at their own words, behaviors and/or thoughts (somehow suggesting that "r" doesn't exist anymore and that they are not the problem or at least part of the problem). The way Baratunde (I'm on a first name basis in this review with him now) explains prejudice towards African Americans as well as within the African American community towards each other is done with so much parody and playfulness, how could anyone take offence?
I loved this book, highlighted some things and laughed my way through it. It is an awesome read and I would recommend it to anyone trying to understand the "r" word and what it means to be "Black" in our time.
Thanks, Baratunde! You do us ALL proud!
p.s. If you get the chance to see Baratunde on YouTube or as an MSNBC commentator you won't be disappointed. A sharp, cute, super funny guy!

