“One of 12 leadership books to watch for in 2015” -- Washington Post    "One of Wall Street's Must-Read Books of the Summer”---Bloomberg Businessweek   “Whatever you want in life can be achieved if you break it down into a few basic rules. Well, that’s the theory of these two business experts, and many influential figures think likewise.” --The Times of London   “Can’t convey enough how important this is… Simple Rules is the nerd book of the summer.”  –Tom Keene, Bloomberg TV    "At last, a book offering an ingenious way to fight back against the relentless assault of complexity and its insidious spawning of untold confusions, costs, crashes, and calamities. Simple Rules offers an exciting framework for both understanding complexity and rendering it harmless. Whether you run an organization or are simply trying to survive modern life, this book is gold." —Chris Anderson, TED curator   “Simple Rules shows how a handful of thoughtful principles can not only sharpen the quality of your decisions, but also allow you to maintain latitude in your judgments and to see the richness of opportunity. We all deal with complexity now, and this book will show you how you can do more with less.”—Michael J. Mauboussin, Head of Global Financial Strategies, Credit Suisse   "Our future will be increasingly complex, from accelerating technological change to global connectivity of federated teams.  Simple Rules explains how we can manage to make meaningful progress in a world that exceeds human understanding. At DFJ, we use simple rules, like "invest in unique ideas" to support breakout winners across multiple industries undergoing profound disruption.  This is a harbinger of the information economy to come." —Steve Jurvetson, Managing Director of Draper Fisher Jurvetson   “Sull and Eisenhardt have written the definitive playbook injecting sanity, creativity, and productivity into our workplaces and the other spheres of our lives.   SIMPLE RULES is brimming with clever and surprising tips, lovely stories, and compelling research that will help you spot unnecessary complexity, eliminate maddening frustration, make the right decisions faster, and have a whole lot more fun along way.“   —Robert I. Sutton, bestselling author of The No Asshole Rule and co-author of Scaling up Excellence  —