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Jonathan "maverick407" (San Antonio, Texas United States)

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Marketing For Dummies
Marketing For Dummies
by Alexander Hiam
Edition: Paperback
42 used & new from CDN$ 2.23

4.0 out of 5 stars Good book for students studying marketing, June 21 2002
This review is from: Marketing For Dummies (Paperback)
I bought this book to reinforce what I was tought in the classroom, and it did just that. It's a good overview of the marketing mix and never gets too technical. Great for students who are studying marketing in college.

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