Because the Coghlan's camp toaster is going to last a looooooonnnnnggg time. I gave up trying to wear out the one I bought 20 years ago - It was still working fine, but I built it a shrine of toast crumbs and empty propane bottles to give it the retirement and recognition it so richly deserved. Not to mention the quality of the cardboard box - i was still storing mine in the original box after 20 years. (And the picture is identical on the new box. Ol skool!) But I could get a shiny new one for 8 bucks. I will do the math for you: propane stove + bread + Coghlans = toast.