This is a must read book for everyone in the sales industry. Dominic gives some great advice for all sales people - new and experienced. He does not preach, but rather takes you on a heart warming journey of his personal and professional experiences while travelling in Australia. I've started applying some of what I've learned to my everyday routine and the results have shown! Ironically, I met Dominic on my lunch break while selling in my territory. He is a personable and encouraging person - traits which shine through this book.