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Glossary

Amazon.ca Bestseller Lists: The bestseller lists available on our Browse Genres pages, which reflect sales within their particular video or DVD category.

Amazon.ca Product Detail Page: The Amazon.ca Web page for a particular video or DVD. Each of the more than 50,000 titles listed in our catalogue has a dedicated page. At minimum, it includes the basic filmographical information of title, director, principal actors, and price (plus format, running time, theatrical release date, etc.). When additional information such as cover art, descriptions, and awards is added, an Amazon.ca product detail page can be influential in a customer's purchase decision. As the studio, you have the greatest impact on the content of your title's Amazon.ca product detail page. For easy instructions on how to enrich your Amazon.ca product detail pages, please see the descriptive content section of our Catalogue Guide. Note: An Amazon.ca product detail page is sometimes referred to also as the "title" page.

ASCII: The American Standard Code for Information Interchange. Basically, if you're asked to submit something in ASCII format, you must save it as text only, as opposed to ".doc" or any other type of formatting.

Availability: Amazon.ca's promise to customers about how quickly we can ship the title from our distribution centre. Also referred to as Delivery Promise.

Browse Genres Page: Our customers can browse through thousands of pages dedicated to particular genres--ranging from Drama to Art House & International, from Science Fiction & Fantasy to Kids & Family--that offer easy access subcategories within that genre and spotlight hot new releases, top sellers, and an ever-expanding array of recommendation features.

Catalogue: The complete list of titles in Amazon.ca's database. Amazon.ca has over 1.4 million titles in our catalogue.

Category Page: See Browse Genres Page.

Content: Refers to the information on an Amazon.ca product detail page beyond the basic filmographical information. For example, cover art, an actor interview, and director biographies are all great content to add to your page. For easy instructions on how to enrich your Amazon.ca product detail pages, please see the descriptive content section of our Catalogue Guide.

Cover Art: A picture of your video or DVD's cover. Also refers to the graphical image of the cover of your video. This image is found above the filmographical information on a title's Amazon.ca product detail page. By supplying cover art for each of your Amazon.ca product detail pages, you can influence the sales of your item. See more about how to add cover art to your Amazon.ca product detail pages.

Customer Comments: Word-of-mouth recommendations. We welcome customer comments on all the products in our catalogue. Customers can enter comments and rate each video or DVD at the bottom of the product's detail page.

Delivery Promise: See Availability.

Digitize: Usually means to put something in electronic form. It's important to digitize your submissions of text or cover art when submitting them for your Amazon.ca product detail page.

EDI: An acronym for electronic data interchange. Usually refers to the automated and electronic method of ordering products online.

FTP: File Transfer Protocol. This is one way you can send us files over the Internet.

HTML: Hypertext Markup Language, the programming language most Web pages are written in.

JPEG: Joint Photographic Experts Group, one of two file formats you can choose to send us a digitized image or picture of your title's cover (the other format is TIFF).

Link: Hypertext link. In the Internet world, a link is usually indicated by coloured and underlined text. When you click on a link, it will allow you to view another page or another section of the current Web page.

Online Content Update Form: The fastest way to submit content for one or more product detail pages directly online.

Post: Frequently refers to the action of placing a piece of information on a Web site, such as posting a studio's comment on a title's Amazon.ca product detail page.

Product Detail Page: See Amazon.ca Product Detail Page.

Reviews: A separate feature from comments. Currently, there are several types of reviews that appear on an Amazon.ca product detail page, including Amazon.ca reviews, licensed content from third parties (Leonard Maltin, for example), and customer reviews.

Amazon.ca Reviews: Our editorial staff writes reviews on many videos in our catalogue. These are preceded by the text "Amazon.ca." We also borrow some review content from Amazon.com; those reviews are preceded by "From Amazon.com."

Customer Reviews: Customers are encouraged to add reviews. Our intention for the online reviews is to offer our customers a glimpse of what their peers are saying about a title. We do require e-mail addresses to enter commentary, and we offer the choice of having the address displayed or not. Our policy is to remove any review that is obscene, inflammatory, etc.

Third-Party Reviews: Amazon.ca purchases content and reviews from a wide variety of sources. Additional third-party reviews can be added by the studio.

TIFF: Tagged Image File Format, one of two file formats you can choose to send us a digitized image or picture of your title's cover (the other format is JPEG).

Title Page: See Amazon.ca Product Detail Page.

URL: Uniform Resource Locator. Basically, the street address of a Web site or other file accessible on the Internet. A URL can be recognized because it usually starts with "http://". A good example is http://www.amazon.ca.

Web Site: A group of Web pages on a particular subject that includes a portal file called a home page.

Web Server: A computer that holds the files for one or more sites. A very large Web site can reside on a number of servers located in many different geographic places.

Zip: "Zipping" is the act of compressing one or more files so they'll take up less space on a diskette or less time to send. When a file is too large to send through conventional file-transfer systems, zipping that file often provides the solution. Several popular tools exist for zipping: PKZIP for DOS, WinZip for Windows, and MacZip for the Macintosh. The result of zipping is a single compressed file with a .zip suffix. After you download or otherwise receive a zipped file, you must "unzip" it into its original files. Typically, by double-clicking on a self-uncompressing zipped file, it will uncompress into its individual files automatically.

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