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Changes to Privacy Notice

Last updated: April 20, 2012

This document describes the most recent updates to our Privacy Notice.

In the first sentence of the section "What Information About Customers Does Gather?", the phrase "Amazon experience" replaced the phrase "shopping experience at"

The following paragraph was added to the section "What Personal Information About Customers Does Gather?":

  • Mobile: When you download or use apps created by Amazon or its subsidiaries, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalized content. Most mobile devices allow you to turn off location services. For more information about how to do this, click here.

The "What About Third-Party Advertisers and Links to Other Websites?" section was changed to read as follows:

Our site includes third-party advertising and links to other Web sites. For more information about third-party advertising at, including personalized or interest-based ads, please read our Interest-Based Ads Policy.

In the "Examples of Information Collected," the following sentence was added to the "Automatic Information" section:

We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

The following section was added to the "Examples of Information Collected":


Most mobile devices provide users with the ability to disable location services. Most likely, these controls are located in the device's settings menu. For information about specific devices, click here. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or your device manufacturer.

In addition, references to features, services and offerings on were updated for accuracy throughout the Privacy Notice.

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