Become an Amazon seller

By selling on Amazon you have the opportunity to access millions of customers.

Why should I sell on Amazon?

Reach hundreds of millions of customers
Access a massive audience of Amazon customers shopping across North America.
Access a new sales channel
When you sign up as a Professional Seller, you will have access to sell on, and the US and Mexican marketplaces, through a North America Unified Account. This will enable you to easily share product listing information and manage your inventory consistently across all three marketplaces.

See available product categories >
Build brand recognition
Benefit from an established and trusted brand by selling on Amazon, the company that ranks #1 in reputation as determined by a 2018 Stagwell Group survey.¹
Increase product exposure
Get the word out—boost your product visibility with Sponsored Products keyword-targeting advertising. Sponsored Products promotes the individual products you sell on Amazon, allowing you to choose which products to advertise, assign keywords or product attributes to target, and enter a cost-per-click amount.
Secure transactions
Access our tools for secure transactions over the Internet. It offers the familiar and reliable Amazon shopping experience that everyone knows.

When selling on Amazon:

    You can add new products to the Amazon catalogue whenever you want.
    By using Fulfillment by Amazon, we take care of customer service, product shipping, and all logistics.
    You can check our help pages within Seller Central to help answer any questions you may have. Our seller support team will help you manage your account.
    Sell your products in Canada, United States, and Mexico. You control what you sell and where you sell it, managing your business from a single seller account.
    Earn a better location on the product detail pages.
    Customize the shipping rates of your products.

Fulfillment by Amazon is a great benefit

With Fulfillment by Amazon, you can take advantage of our logistics network, one of the most advanced in the world. When you have an order, we pack the product and deliver it to the customer for you. In addition, we take care of customer service, so you can focus solely on growing your business.

Start selling today

Just have a few items to sell? Sign up to become an individual seller ›
Please note: All new Selling on Amazon subscriptions include access to sell on,, and Fees, available product categories, and selling requirements may vary between the three marketplaces.
¹ Source: The Stagwell Group’s Harris Poll 2018 RQ® Summary Report (surveys the General Public to measure the reputations of the most visible companies in the U.S.)

Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our website to ensure a great experience for you and for customers.

Please read this important information for international sellers for more details of your obligations as a seller on

Linked In | Twitter | Facebook