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iPhone Millionaire: How to Create and Sell Cutting-Edge Video Paperback – Aug 28 2012

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Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (Aug. 28 2012)
  • Language: English
  • ISBN-10: 0071800174
  • ISBN-13: 978-0071800174
  • Product Dimensions: 15.5 x 1.5 x 22.9 cm
  • Shipping Weight: 318 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #700,410 in Books (See Top 100 in Books)
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Product Description

About the Author

MICHAEL ROSENBLUM has built cutting-edge media networks and TV stations all over the world from Time Warner s NY1 to Current TV."

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Most Helpful Customer Reviews on (beta) HASH(0xa39d1168) out of 5 stars 27 reviews
7 of 8 people found the following review helpful
HASH(0xa39e2d50) out of 5 stars Your Personal Coach, Trainer and Cheerleader Aug. 29 2012
By Vicki - Published on
Format: Paperback Verified Purchase
I love to travel! On my trips I take tons of pictures and show them to anyone who will look at them. I talk to anyone who will listen about travel. I'm even a travel agent so I can work in the travel industry. I travel a lot but I don't get to travel as much as I would like. I watch the Travel Channel and a secret part of me wants that job - a job that will pay me to travel. When friends and family say, "Oh! You're going on another trip?" I can say, "Yes! It's my job!" I've been mulling over how to break into the travel video industry for a while now but it just seemed impossible. Recently, I found this book the iPhone Millionaire How To Create And Sell Cutting-Edge Video. Anytime millionaire is mentioned in the title of anything I immediately assume it's a get rich quick scheme and I don't bother, but it was the second half of the title that got my attention so I bought it. I'm very glad I did! This book does three things - and it does them well. First, it really breaks down the television/video industry into manageable bites so it doesn't feel so large and impenetrable. Second, it breaks down making a video into easy, simple terms so it really feels doable. Third, this book is your personal cheerleader. The author does a fantastic job of making you feel like you can do this and you can be successful!

Right from the beginning of the book on page 3 the author talks about all of the millions and millions of hours of video that is needed to "feed" television, phones, computers etc. He asks, "Who is going to make all that video?" Then he answers his question with, "It could be you. It should be you." The book is written with such enthusiasm and encouragement - I believe him. The author doesn't build you up and then let you figure out how to make videos on your own, he gives you step by step easy instructions. He doesn't tell you to invest in expensive equipment, he tells you to use what you probably already have in your closet, your purse or your pocket. Then when you are ready, he gives you the tools you need to sell your videos and make money. I'm telling you, buy this book. If you have a secret dream like I do to make money creating any kind of video - this book is going to be your best tool to achieving that dream!
7 of 8 people found the following review helpful
HASH(0xa39e2f9c) out of 5 stars Excellent for beginners while the experienced will benefit too. Aug. 20 2012
By shortcinema - Published on
Format: Kindle Edition Verified Purchase
I read this in two sittings. I would have read it in one but I really needed to get to bed given that it was 4:00 in the morning.

Though the main title is ridiculous (blame the publisher not the author) I have to say this is one of the most encouraging and inspiring books on the topic I have read in a long while. Mr. Rosenblum obviously has the credentials to backup what he writes. And instead of holding on to the old world ways of doing things he opens his arms wide to the Web 2.0 generation and says "Come on in. There is enough to go around" AND explains how to do it.

At first I was annoyed by the biographical paragraphs. I just wanted to get to the nitty gritty. But as I read on I realized the backstories were there to continually remind the reader that anyone can make a career in video, TV or film because Micahel Rosenblum was that "anyone".

Readers with previous experience in film and video will want to argue with several things he advises. You may want to fling your book or kindle across the room when you read some of what he writes about lighting or camera work. But if the biographical info he provides in the book is to be believed (which can be confirmed on IMDB) he has been in the trenches and knows what will work and more importantly what can sell. Isn't making a living in this industry what we are all looking to do?

For the novice this book will help you create a body of work (sometimes paid) that can get you future paid gigs.
For the experienced this can be the information that may help a stalled career.
4 of 4 people found the following review helpful
HASH(0xa39e2f60) out of 5 stars A brilliant book! Jan. 2 2013
By eric wein - Published on
Format: Paperback Verified Purchase
I didn't know anything about how to shoot videos or about the video business before I read this book. This book really opened up my eyes to the way cable TV, the internet, digital cameras, and smart phones have made getting into the media business so much easier than it was just a few short years ago. Even if you have no intention of getting into the video production business, the book is still worth reading because it's highly entertaining and offers brilliant insights into the way the internet is changing every facet of our lives; you will look at the world around you differently and you'll see business opportunities that have probably been right in front of you all along. A GREAT book.
2 of 2 people found the following review helpful
HASH(0xa39e4270) out of 5 stars Excellent Book - Take It From Someone Who Knows! Sept. 7 2012
By Thomas J. Quinlan - Published on
Format: Kindle Edition Verified Purchase
One of the greatest comments I've received came from Michael Rosenblum, the author of "iPhone Millionaire". He and his wife Lisa (featured in the book) taught at the Travel Channel Academy (the precursor to New York Video School) in 2009, and we had to make two short films as part of the class. When asked what I did, I responded to Mr. Rosenblum with "Computer Forensics", to which he responded, "You should give that up - you're wasting your time when you should be doing this." For someone with an interest in film and travel, that I had even the potential to make a passing go at the combination was exciting!

At the start of the class, I had considered using my LiveScribe pen to record all the lectures, but we were asked to not record the class. I considered still doing it anyway - not to broadcast or anything, but for my own reference later. However, I chose not to, and took copious notes, along with giving it my all in terms of doing as instructed and participating. (The gentleman next to me did pretty much the opposite, and to this day I wonder why he bothered going if he was just going to do his own thing and cause trouble.) This book contains a significant amount of the wisdom that I learned from the class, and which served as the basis for everything I learned which isn't included in the book. Without going into the specifics (and therefore giving spoilers) it gives you the basics of how to shoot using a camera such as the one in your iPhone or small camcorder (I use a Vixia HF S 11 personally) (and avoid all your natural, yet completely wrong, instincts about how to shoot), how to tell a compelling story, and importantly, how to then turn around and start selling your film to make money from it. Complete with real-world examples of people who already have done this, it's a compelling manual on how to start a career in the film business. Additionally, it tells you WHY you might want to start a career in the film business. The insatiable demand for video that exists now (demonstrated amply) is only going to increase, and you can be a part of it.

If there is only one negative to the book, it's that the mechanics of actually cutting together film is left out. However, this is not as glaring a problem as it might seem at first, for two reasons. The first is that plenty of resources are available on the web that can teach you lessons on how to do this. Secondly, the actual classes and resources associated with the New York Video school are an additional resource. To his credit, Mr. Rosenblum does not use the book as one big marketing platform for NYVS - it is only mentioned (from a sales perspective) once toward the end of the book, and comes with a code for a free trial.

Would I recommend this book? Absolutely. I'd recommend the class I took, too, and the NYVS. I consider it one of the best things I've done in recent years to have taken the class at the Travel Channel Academy - I am now versed in the "lingua franca" of the web - video - an indispensable skill for the future.
2 of 2 people found the following review helpful
HASH(0xa39e42d0) out of 5 stars Step-by-step plan for success Sept. 25 2013
By Scott W. K. Amona - Published on
Format: Kindle Edition Verified Purchase
Love this book. I actually took one of Michael Rosenblum's 4-day video journalism bootcamp classes in D.C. a few years ago. I've been creating videos for my YouTube channel and I have taught video production to my middle school and high students using some of what I learned from D.C. But since being a teacher does not provide enough of an income to live comfortably, I bought the Kindle version of the book to read on my iPhone to refresh my memory, follow the step-by-step plan that Rosenblum lays out, and supplement my teacher's income. Much of what is in the book I learned in D.C., but all of it is still practical hands-on learning that works. Since I am one of those need to do-it-to-learn people, this book is worth a hundred times the amount I paid for it. For the amount of work I put in as a teacher, I know I can make Rosenblum's hands-on instructions work for my family's and my future.

Story is king and Rosenblum gives practical advice of how to use the smart phone--the most powerful mass-communication invention tool yet--to tell structured stories with video that will engage whatever audience you target if you take the time and effort needed to succeed in anything worthwhile. And on top of that he gives you a blueprint for starting small and working your way up through multiple levels to get wherever you want to go in your own video production company.
The book is easy to read and written in a storytelling format. Rosenblum will tell you stories while teaching you how to be a part of the greatest communication revolution since Johannes Gutenberg.